| Brand | CITY UNIVERSITY LONDON |
| Product/Service | CASS BUSINESS SCHOOL, DUBAI CAMPUS |
| Entrant | ZED COMMUNICATIONS Dubai, UNITED ARAB EMIRATES |
| Category | Viral and Email Marketing |
| Entrant Company: | ZED COMMUNICATIONS Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | ZED COMMUNICATIONS Dubai, UNITED ARAB EMIRATES |
Brief Explanation
Part of an integrated campaign called "Invest in Yourself", this viral is in the style of a classic game show and asks players to enter their first name then decide how best to spend the equivalent cost of an Executive MBA course at Cass. The real estate and car options don't work out, but with a solid investment in yourself, the new MBA holder hits the headlines, and then gets a new car, new house, etc....as well.
Credits
| Rajesh Kumar |
Zed |
Digital Designer |
| Rex Del Mundo |
Zed |
Associate Creative Director |
| Charlotte Sherwin |
Zed |
Pr Director |