2012 Winners & Shortlists

Brief Explanation

Prove Your Obsession is a Facebook application created for the chocolate retailer, ChoCo’a. Inspired by their slogan “Spread the Obsession” we allowed users to send digital versions of ChoCo’a chocolates along with a personal message. If three friends accepted the chocolates, users “proved” his or her obsession, receiving a 15% discount for ChoCo’a retail shops. Top senders each week received a special chocolate tower for being the “most obsessed”. A video of the ChoCo’a head-chef making the chocolate tower was also created for the app. In just one month 8,431 chocolates were sent.