2012 Winners & Shortlists

EVOQUE FILM SERIES

BrandLAND ROVER
Product/ServiceRANGE ROVER EVOQUE
EntrantWUNDERMAN Dubai, UNITED ARAB EMIRATES
CategoryViral and Email Marketing
Entrant Company:WUNDERMAN Dubai, UNITED ARAB EMIRATES
Advertising/Web Design Agency:WUNDERMAN Dubai, UNITED ARAB EMIRATES

Brief Explanation

Range Rover – the car for a mature audience, was now launching a ‘baby-RangeRover’, RangeRover Evoque for the young, affluent Arab male–a target they have never spoken to. Our task: to launch Evoque and grab their attention. Our strategy: start the buzz beforehand and entertain them where they spend most of their time–Online. Along with MBC, we created a 5-episode online film-series, Classified –an action-packed drama in Arabic+English, a language our target speaks in and got the acclaimed director, Ali F. Mostafa, who was already popular amongst them after his box-office film, ‘City of Life’. Classified entertained without brand mention, later revealing itself as ‘A Range Rover Evoque Film Series’.

Credits

Name Company Role
Kerry Platts Wunderman Dubai Executive Creative Director
Richa Khan Wunderman Dubai Creative Group Head
Nuzhat Merchant Ali Wunderman Dubai Client Servicing
Malesh Ponnusamy Wunderman Dubai Sr. Art Director
Nisha Wagh Wunderman Dubai Sr. Copywriter
Lina Nader Wunderman Dubai Sr. Designer
Tariq Agha Wunderman Dubai Sr. Art Worker
Arif Akhter Wunderman Dubai Art Worker
Carla Louis Wunderman Dubai Traffic Manager
Leena Kewlani MEC MEC Access Director
Fatima Shaikh MEC MEC Access Account Director
Vikrant Shetty/Andrew Coroneo MEC Sr. Account Manager/Head Of Planning-Digital
Ali F. Mostafa Boomtown Film Director
Shane Martin Boomtown Executive Producer
Greg Burke MBC Director Of Promotions/Mbc Brand Management
Julian El Anati Choueiri Group Mbc Sales Manager
Hannah Naji Jaguar Land Rover Marketing Director
Jean Atik Jaguar Land Rover Marketing Manager
Rachel Dunn Weber Shandwick Group Director
Bijal Soni Weber Shandwick Senior Account Executive