| Brand | ARABIAN AUTOMOBILES COMPANY (AAC) |
| Product/Service | NISSAN JUKE |
| Entrant | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
| Category | Community Applications |
| Entrant Company: | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
Brief Explanation
To launch the convention-breaking Nissan JUKE, we needed to connect with today’s generation. So rather than old-fashioned test-drives, we got people to discover the fun side of Dubai and test-drive Juke along the way. People could claim any mission from a burger smashdown, extreme makeover, skydiving adventure and more. The app was the campaign’s centrepoint – keeping people in the loop about the countdown, calendar, opinion polls, etc. Every 3 days, we shared a winner’s video before another took the spotlight. And with every mission, the page buzzed with more likes, shares, posts, and chatter than it had ever seen before.
Credits
| Preethi Mariappan |
TBWA\Raad |
Head Of Digital |
| Rafael Guida |
TBWA\Raad |
Sr. Interactive Art Director |
| Melanie Clancy |
TBWA\Raad |
Sr. Content Strategist |
| Felipe Galiano |
TBWA\Raad |
Art Director |
| Juan Behrens |
TBWA\Raad |
Graphics/Motion Designer |
| Balazs Szabo |
TBWA\Raad |
Graphics/Motion Designer |
| Jerome Conde |
TBWA\Raad |
Sr. User Interface Developer |
| Navin Chauhan |
TBWA\Raad |
Technical Lead |
| Sharmeely Brito |
TBWA\Raad |
Account Director |
| Iman Al Shaybani |
TBWA\Raad |
Account Executive |
| Peter Karam |
TBWA\Raad |
Account Executive |
| Sawsan Fahim |
TBWA\Raad |
Social Media Excutive |
|
Navigation Films |
Production House |