| Brand | ANAYOU |
| Product/Service | ONLINE PORTAL |
| Entrant | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
| Category | Other Interactive Tools & Applications |
| Entrant Company: | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
Brief Explanation
Every Ramadan, young digital-native Arabs are bombarded with clichéd e-greetings. How does anayou, a next generation digital entertainment platform, break through the clutter and go beyond greetings to create real value for this audience? Anayou Jazeerat Ramadan is an app that alerts users to daily prayer times and updates them with fasting tips, thoughts, and answers during the Holy Month. That way, our users can go about their digital routine and still stay on top of their Ramadan duties.
Credits
| Preethi Mariappan |
TBWA\Raad |
Head Of Digital |
| Amritraj Gupta |
TBWA\Raad |
Art Director |
| Rafael Guida |
TBWA\Raad |
Sr. Interactive Art Director |
| Tuan Le |
TBWA\Raad |
Copywriter |
| Juan Behrens |
TBWA\Raad |
Graphics/Motion Designer |
| Sarabjeet Singh |
TBWA\Raad |
Sr. Flash Developer |
| Navin Chauhan |
TBWA\Raad |
Technical Lead |
| Jerome Conde |
TBWA\Raad |
Sr. Ui Developer |
| Dounia Baha |
TBWA\Raad |
Account Director |
| Natasha Monteiro |
TBWA\Raad |
Account Manager |