| Brand | ROCK NATION UAE |
| Product/Service | ONLINE INDIE MUSIC PLATFORM |
| Entrant | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
| Category | Online Advertising |
| Entrant Company: | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
Brief Explanation
Rock Nation, the UAE’s first local rock community wanted to inspire would-be performers to overcome their fear of the stage and join the rock fraternity. So we challenged people to rock the banner! The sound-sensitive banner lets viewers rock out and watch the crowd move to their voice. It also determines the rock style that fits their vocal stylings… from heavy metal, punk, indie, soul, and more. The banner received very high interaction rates and a click through of over 2.5%.
Credits
| Preethi Mariappan |
TBWA\Raad |
Head Of Digital |
| Felipe Galiano |
TBWA\Raad |
Interactive Art Director |
| Melanie Clancy |
TBWA\Raad |
Sr. Content Strategist |
| Juan Behrens |
TBWA\Raad |
Graphics/Motion Designer |
| Sarabjeet Singh |
TBWA\Raad |
Sr. Flash Developer |