2012 Winners & Shortlists

CRASH

BrandNISSAN MIDDLE EAST
Product/ServicePUBLIC SERVICE ANNOUNCEMENT
EntrantTBWA\RAAD Dubai, UNITED ARAB EMIRATES
CategoryOnline Advertising
Entrant Company:TBWA\RAAD Dubai, UNITED ARAB EMIRATES
Advertising/Web Design Agency:TBWA\RAAD Dubai, UNITED ARAB EMIRATES

Brief Explanation

Your chances of getting into an accident on the road increase dramatically when you drink. Accidents can happen in the blink of an eye, or in the smallest wrong move. So to translate this fact online, Nissan used the simple rollover convention.

Credits

Name Company Role
Preethi Mariappan TBWA\Raad Head of Digital
Felipe Galiano TBWA\Raad Interactive Art Director
Melanie Clancy TBWA\Raad Sr. Content Strategist
Juan Behrens TBWA\Raad Graphics/Motion Designer
Sarabjeet Singh TBWA\Raad Sr. Flash Developer
Saad Gharzeddine TBWA\Raad Account Director
Gabriel Ugalde TBWA\Raad Freelancer/Copywriter