| Brand | ARABIAN AUTOMOBILES COMPANY (AAC) |
| Product/Service | NISSAN |
| Entrant | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
| Category | Online Advertising |
| Entrant Company: | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
Brief Explanation
Dubai has a huge population of expats arriving daily and they all share the same challenge: finding a new home. So we teamed up with the most popular house-hunting site in the region. We upgraded its search capabilities by matching one’s search queries for home, budget, neigbourhood, and family size with the right Nissan for them. The banner even gives you the chance to test drive your Nissan and view a property in just one click. Trips to the showroom increased dramatically and we helped Nissan stand out from the crowd with personalized service.
Credits
| Preethi Mariappan |
TBWA\Raad |
Head Of Digital |
| Felipe Galiano |
TBWA\Raad |
Interactive Art Director |
| Melanie Clancy |
TBWA\Raad |
Sr. Content Strategist |
| Rafael Guida |
TBWA\Raad |
Sr. Interactive Art Director |
| Juan Behrens |
TBWA\Raad |
Graphics/Motion Designer |
| Sarabjeet Singh |
TBWA\Raad |
Sr. Flash Developer |
| Bassam Ayass |
TBWA\Raad |
Account Director |
| Iman Al Shaybani |
TBWA\Raad |
Account Executive |
| Waseem Afzal |
OMG Mena |
Director - Digital Planning |