| Brand | GE |
| Product/Service | FAMILY HEALTH AWARENESS |
| Entrant | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
| Category | Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness |
| Entrant Company: | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
Brief Explanation
Healthymagination is GE’s shared commitment across the globe about creating better health for more people. In Saudi Arabia, GE needed to find a way to move the needle on family health for the nation. On ground, Saudis face high obesity rates, an underdeveloped culture of health & fitness, and lifestyle limitations. Online, they had no real healthcare education resources and few informed conversations. Healthymagination is the Kingdom’s first and only community-based Arabic Health platform. This social ecosystem is designed to foster education, inspire conversations and generate media buzz around key healthcare issues.
Credits
| Preethi Mariappan |
TBWA\Raad |
Head Of Digital |
| Melanie Clancy |
TBWA\Raad |
Sr. Content Strategist |
| Rafael Guida |
TBWA\Raad |
Sr. Interactive Art Director |
| Felipe Galiano |
TBWA\Raad |
Interactive Art Director |
| Joelle Zgheib |
TBWA\Raad |
Arabic Copywriter |
| Hala Ahmed |
TBWA\Raad |
Arabic Content Writer |
| Balazs Szabo |
TBWA\Raad |
Graphics/Motion Designer |
| Juan Behrens |
TBWA\Raad |
Graphics/Motion Designer |
| Hanin Abusamra |
TBWA\Raad |
Project Manager |
| Sawsan Fahim |
TBWA\Raad |
Social Media Executive |
| Jerome Conde |
TBWA\Raad |
Sr. Ui Developer |
| Navin Chauhan |
TBWA\Raad |
Technical Lead |
| Jamie Read |
TBWA\Raad |
Social Media Strategist |
| Vikas Kohli |
TBWA\Raad |
Group Account Director |
| Nadim Nehme |
TBWA\Raad |
Account Director |
| Kedar Iyer |
TBWA\Raad |
Digital Planner |
| Yasmine Haddad |
Lively/UAE |
Licensed Senior Dietitian |