Brand | ANAYOU |
Product/Service | ONLINE PORTAL |
Entrant | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
Category | Consumer Services |
Entrant Company: | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
Advertising/Web Design Agency: | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
Brief Explanation
Digital natives in the Middle East find very little Arabic content they can relate to. Anayou is a new digital entertainment platform dedicated to providing Arabs with a place to connect and share Arabic content. To engage digital natives around this new platform, we needed to find a way to make it relevant and personal to this audience. Enter the FunMakina, a digital experience that allows users to create a trailer of their digital lives, using information from their social networks and content from anayou to construct the scenes. Each trailer is then shared back to the users’ social networks.
Credits
Preethi Mariappan |
TBWA\Raad |
Head Of Digital |
Amritraj Gupta |
TBWA\Raad |
Art Director |
Rafael Guida |
TBWA\Raad |
Sr. Interactive Art Director |
Melanie Clancy |
TBWA\Raad |
Sr. Content Strategist |
Joelle Zgheib |
TBWA\Raad |
Arabic Copywriter |
Sarabjeet Singh |
TBWA\Raad |
Sr. Flash Developer |
Navin Chauhan |
TBWA\Raad |
Technical Lead |
Dounia Baha |
TBWA\Raad |
Account Director |
Nadim Nehme |
TBWA\Raad |
Account Director |
Natasha Monteiro |
TBWA\Raad |
Account Manager |
Tuan Le |
|
Copywriter |
|
Mutado |
Production House |