| Brand | LBI |
| Product/Service | RAMADAN CAMPAIGN |
| Entrant | LBi MENA Dubai , UNITED ARAB EMIRATES |
| Category | Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness |
| Entrant Company: | LBi MENA Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | LBi MENA Dubai, UNITED ARAB EMIRATES |
Brief Explanation
Ramadan 2011, LBi decided to turn the standard approach to Ramadan Campaign's on its head.
Instead of focusing on the local Muslim community - we took a wider stance and decided to speak to the larger expat market, whilst paying tribute to the local community.
Amy McFarling, MD of LBi, and Humza Ijaz, Creative Director, fasted while the sun was up and together through their daily twitter conversations on @LBiMENA’s feed, provided engaging information about Ramadan.
As a result, we were able to donate 5,000aed to Beit Al Khair and we received positive feedback around this Ramadan initiative.
Credits
| Humza Ijaz |
LBI |
Creative Director |
| Amy Mcfarling |
LBI |
Managing Director |
| Chenine Groenewald |
LBI |
Social Media |
| Jeremy Horne |
LBI |
Client Director |
| Roy Badawi |
LBI |
Business Development Director |
| Ayesha Ayub |
LBI |
Senior Project Manager |
| Najeeb Puthiyallam |
LBI |
Interface Developer |