Brand | TUNISIE TELECOM |
Product/Service | 3G++ |
Entrant | HAVAS Tunis, TUNISIA |
Category | Viral and Email Marketing |
Entrant Company: | HAVAS Tunis, TUNISIA |
Advertising/Web Design Agency: | HAVAS Tunis, TUNISIA |
Brief Explanation
3G ++ Key provides the highest speed through the Internet mobile service in Tunisia
3G++ provides unlimited timeless connexion
Tunisie Telecom wanted to ensure their presence during the African Cup of Nations 2012 broadcasted only in Al Jazeera channel, encrypted channel (with subscription). That is why most of Internet users watch the games on the Net that they can only enjoy if they have a fast broadband connection
Creative solution:
Don't miss the key moments
Results:
60 000 views
The idea became the property of Internet users. They have produced and viralized their own content while parodying a famous Tunsian popular movie and posting videos on the Net and trapping each other with video loading interruption
Credits
Mehdi Klibi |
Havas Tunisie |
Art Director |
Haythem Derbel |
Havas Tunisie |
Conceptualizer Copywriter |
Jihene Dimassi |
Havas Tunisie |
Client Director |
Samia Dourai |
Havas Tunisie |
Account Manager |
Sara Zebouchi |
Havas Tunisie |
Strategic Planner |
Mongi Bhouri |
Havas Tunisie |
Digital Planner |
Nadia Dimassi |
Havas Tunisie |
Digital Planner |
Yosr Hmam |
Havas Tunisie |
Tv Production |
Christophe Muesser |
Havas Tunisie |
Creative Director |