2012 Winners & Shortlists

3G++

BrandTUNISIE TELECOM
Product/Service3G++
EntrantHAVAS Tunis, TUNISIA
CategoryViral and Email Marketing
Entrant Company:HAVAS Tunis, TUNISIA
Advertising/Web Design Agency:HAVAS Tunis, TUNISIA

Brief Explanation

3G ++ Key provides the highest speed through the Internet mobile service in Tunisia 3G++ provides unlimited timeless connexion Tunisie Telecom wanted to ensure their presence during the African Cup of Nations 2012 broadcasted only in Al Jazeera channel, encrypted channel (with subscription). That is why most of Internet users watch the games on the Net that they can only enjoy if they have a fast broadband connection Creative solution: Don't miss the key moments Results: 60 000 views The idea became the property of Internet users. They have produced and viralized their own content while parodying a famous Tunsian popular movie and posting videos on the Net and trapping each other with video loading interruption

Credits

Name Company Role
Mehdi Klibi Havas Tunisie Art Director
Haythem Derbel Havas Tunisie Conceptualizer Copywriter
Jihene Dimassi Havas Tunisie Client Director
Samia Dourai Havas Tunisie Account Manager
Sara Zebouchi Havas Tunisie Strategic Planner
Mongi Bhouri Havas Tunisie Digital Planner
Nadia Dimassi Havas Tunisie Digital Planner
Yosr Hmam Havas Tunisie Tv Production
Christophe Muesser Havas Tunisie Creative Director