THE ‘HEADLINE NEWS’ CUP SLEEVE
| Brand | AL NISR PUBLISHING |
| Product/Service | GULF NEWS |
| Entrant | Y&R DUBAI, UNITED ARAB EMIRATES |
| Category | Viral and Email Marketing |
| Entrant Company: | Y&R DUBAI, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | Y&R DUBAI, UNITED ARAB EMIRATES |
Brief Explanation
To help Gulf News reach even more readers, we developed a special News Printer that pulled out breaking news tweets from the Gulf News’ Twitter account and printed them on THE ‘HEADLINE NEWS’ CUP SLEEVE. The tweets were updated hourly, so everyone could enjoy fresh news with their freshly brewed Tim Hortons coffee. Every hour. Every day.
Now in Tim Hortons outlets in the UAE, the project will be rolled out in 14 new stores to be opened in the next three months.
Credits
| Shahir Zag |
Y&R Dubai |
Chief Creative Officer |
| Joseph Bihag |
Y&R Dubai |
Creative Director/Art Director |
| William Mathovani |
Y&R Dubai |
Copywriter |
| Amin Soltani |
Y&R Dubai |
Head Of Production |
| Leng Panganiban |
Y&R Dubai |
Producer |
| Pixel Plus Media |
|
Technical Developer |
| Mojtaba Komeili |
Photographer |
Photographer |
| Zaakesh Mulla |
Y&R Dubai |
Account Director |
| Kandarp Baxi |
Y&R Dubai |
Account Manager |
| Subash Mishra |
Y&R Dubai |
Editor |
| Duleep George |
Gulf News |
Executive Director |
| Naheed Patel |
Gulf News |
Promotion Manager |
| Nilesh Ved |
Tim Hortons |
Chairman |