| Brand | PEPSI INTERNATIONAL |
| Product/Service | PEPSI |
| Entrant | IMPACT PROXIMITY Dubai, UNITED ARAB EMIRATES |
| Category | Integrated Campaign led by Interactive |
| Entrant Company: | IMPACT PROXIMITY Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | IMPACT PROXIMITY Dubai, UNITED ARAB EMIRATES |
Brief Explanation
The objective was to create an easy to use music application that allows Pepsi's consumers to create music while leveraging the refreshing sounds of Pepsi.
Our strategy was to create an easy to use music mixer application that leverages Pepsi sounds in a tasteful manner. We incorporated a trivia game and a music video application for additional excitement.
This campaign lived on the Pepsi Arabia website but extended online via Facebook, bloggers, forums, viral videos and online banners. It was also supported by outdoor, radio and a flash mob initiative.
Credits
| Nadim Khouri |
Impact Proximity |
Account Director |
| Richard Mcbeath |
Impact Proximity |
Group Account Director |
| Vincent Maraschin |
Impact Proximity |
Senior Flash Developer |
| Wim Coetzee |
Impact Proximity |
Technical Developer |
| Dexter Retamer |
Impact Proximity |
Art Director |
| Ibrahim Yacoub |
Impact BBDO |
Account Director |
| Amanda Kobeissi |
Impact BBDO |
Account Manager |
| Marie Claire |
Impact BBDO |
Creative Director |
| Rodrigo Mavu |
Impact Proximity |
Creative Director |
| Fouad Abdel Malak |
Impact BBDO |
Group Creative Director |
| Merdith Tuqan |
OMD |
Group Account Director |
| Farah Mehdi |
OMD |
Account Executive |
| Mazen Sraj |
OMD |
Account Manager |