| Brand | PEPSI INTERNATIONAL |
| Product/Service | PEPSI |
| Entrant | IMPACT PROXIMITY Dubai, UNITED ARAB EMIRATES |
| Category | Community Applications |
| Entrant Company: | IMPACT PROXIMITY Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | IMPACT PROXIMITY Dubai, UNITED ARAB EMIRATES |
Brief Explanation
Our strategy was to create an easy to use music mixer application that leverages Pepsi sounds in a tasteful manner. We incorporated a trivia game and a music video application for additional excitement. In addition, Pepsi star involvement was prominent to further legitimize the initiative to the community.
After the 11-week campaign came to a close, this initiative boasted a total of 1896 created tracks, over 45,000 votes cast and more than 20 million post impressions on Facebook. Pepsiarabia.com interacted with over 88,000 unique users
Credits
| Nadim Khouri |
Impact Proximity |
Account Director |
| Richard Mcbeath |
Impact Proximity |
Group Account Director |
| Vincent Maraschin |
Impact Proximity |
Senior Flash Developer |
| Wim Coetzee |
Impact Proximity |
Technical Developer |
| Dexter Retamer |
Impact Proximity |
Art Director |
| Ibrahim Yacoub |
Impact BBDO |
Account Director |
| Amanda Kobeissi |
Impact BBDO |
Account Manager |
| Marie Claire |
Impact BBDO |
Creative Director |
| Rodrigo Mavu |
Impact Proximity |
Creative Director |
| Fouad Abdel Malak |
Impact BBDO |
Group Creative Director |
| Merdith Tuqan |
OMD |
Group Account Director |
| Farah Mehdi |
OMD |
Account Executive |
| Mazen Sraj |
OMD |
Account Manager |