THE MULTIPLE GIRLFRIENDS APP
Brand | UNILEVER |
Product/Service | AXE |
Entrant | MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA |
Category | Community Applications |
Entrant Company: | MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA |
Advertising/Web Design Agency: | MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA |
2nd Advertising/Web Design Agency: | OGILVYACTION TUNISIA Tunis, TUNISIA |
Brief Explanation
Brief: drive awareness for Axe by engaging with young Tunisian men.
Idea: combine the Tunisian Macho Ego and Facebook Relationship Status. Then twist it around to the brand's advantage. Using this application, a special Relationship Status appears on your wall, announcing you're engaged to a huge number of girls - instead of just one. By clicking on the status, curious friends are redirected to the Axe page where they can use the same application.
The application spread to thousands via newsfeed, profile pages, comments and likes. We got them to promote personally the Axe Effect.
Credits
Nicolas Courant |
Memac Ogilvy Label |
Creative Director |
Gérald Héraud |
Memac Ogilvy Label |
Associate Creative Director |
Mehdi Lamloum |
Memac Ogilvy Label |
Digital Planner/Conceptualizer |
Yassine Boughaba |
Memac Ogilvy Label |
Art Director |
Cherifa Ben Slamia |
Memac Ogilvy Label |
Strategic Planner |
Mouna Ben Hamouda |
Ogilvyaction Tunisia |
Business Director |
Bedis Benamor |
Ogilvyaction Tunisia |
Account Manager |
Dorra Ben Jaffaar |
Ogilvyaction Tunisia |
Production Manager |
Kais Ezzine |
Ekay Consulting |
Web Developer |
Hela Bouraoui |
Unilever Tunisia |
Personal Care Brand Manager |