THE CORRUPTION STOCK EXCHANGE MARKET
Brand | PNUD |
Product/Service | UNITED NATIONS DEVELOPMENT PROGRAMME |
Entrant | MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA |
Category | Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness |
Entrant Company: | MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA |
Advertising/Web Design Agency: | MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA |
2nd Advertising/Web Design Agency: | KANASEED Tunis Mahrajene, TUNISIA |
Brief Explanation
In Tunisia, corruption is only whispered. Everybody does it, but nobody admits he does. The UNDP wanted to target the youth and raise awareness on the problem.
To encourage them to actually participate in changing attitudes, we made them personaly admit that they know everything about corruption. But, in a fun and playful way. We launched a satirical website: The Corruption Stock Exchange Market, laboursedelacorruption.com. A crowdsoursing and direct visualisation platform where users can follow the corruption stock market values and are invited to declare anonymously the amount of money they paid to obtain everyday life favors.
Credits
Nicolas Courant |
Memac Ogilvy Label |
Creative Director |
Gérald Héraud |
Memac Ogilvy Label |
Associate Creative Director |
Mehdi Lamloum/Asma Kanzari/Yosri Mimouna |
Memac Ogilvy Label |
Copywriters |
Yassine Boughaba |
Memac Ogilvy Label |
Art Director |
Cherifa Ben Slamia |
Memac Ogilvy Label |
Strategic Planner |
Amal Haouet |
Memac Ogilvy Label |
Pr Manager |
Oumama Ennaifer |
Undp Tunisia |
Governance Programme Officer |
Ali Boulila |
Kanaseed Tunisia |
Digital Consultant |
Kais Ezzine |
Kanaseed Tunisia |
Technical Consultant |
Abdallah Hamza |
Kanaseed Tunisia |
Web Designer |
Mouin Saidi |
Kanaseed Tunisia |
Web Developer |
Hassen Essaies/Jihene Charrad |
Kanaseed Tunisia |
Community Managers |