| Brand | FACES BEAUTY STORES |
| Product/Service | BEAUTY |
| Entrant | HAVAS DIGITAL MIDDLE EAST Dubai, UNITED ARAB EMIRATES |
| Category | Community Applications |
| Entrant Company: | HAVAS DIGITAL MIDDLE EAST Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | HAVAS DIGITAL MIDDLE EAST Dubai, UNITED ARAB EMIRATES |
Brief Explanation
INSIGHTS, STRATEGY AND THE IDEA
We partnered with Hugo Boss and created the Man of the Year social game inspired by their celebrity personalities.
CREATIVE EXECUTION
We designed a social game where users would nominate the man in their life. We focused on the three celebrity personalities to test against their respective Hugo Boss fragrance: confident, passionate and creative.
RESULTS
Surpassed the target by 366% reaching more then 1100 fans per day.
Our Edge Page rank received an engagement score of 175
Shares increased 3608%
Reach increased 2747%
Shared with 35k people
4084 unique nominations
Total votes exceeding 9500
Credits
| Cortlan Mcmanus |
Havas Digital (Middle East) |
Social Media Director |
| Asim Janjua |
Havas Digital (Middle East) |
Creative Director |
| Sayed Aboudiwan |
Havas Digital (Middle East) |
Associate Digital Media Director |
| Alejandro Fischer |
Havas Digital (Middle East) |
Digital Media Manager |