2012 Winners & Shortlists

WHAT KIND OF BEAUTY ARE YOU?

BrandFACES BEAUTY STORES
Product/ServiceBEAUTY
EntrantHAVAS DIGITAL MIDDLE EAST Dubai, UNITED ARAB EMIRATES
CategoryViral and Email Marketing
Entrant Company:HAVAS DIGITAL MIDDLE EAST Dubai, UNITED ARAB EMIRATES
Advertising/Web Design Agency:HAVAS DIGITAL MIDDLE EAST Dubai, UNITED ARAB EMIRATES

Brief Explanation

INSIGHTS, STRATEGY THE IDEA Faces Beauty Stores wanted to own the social space in their segment: beauty expert; create female empowering games; produce original content; and integrate it across channels. CREATIVE EXECUTION For the two week campaign we designed a social game that would put the Faces fan on the set of a beauty shoot where they could chose their beauty; be the photographer; create a magazine; and share their experience. RESULTS 15,768 Magazines Created 94,608 Pictures Taken 975% Likes 675% Responses 299% Increase in Fans Posts 456% Post Feedback Increase 3818 YouTube Views

Credits

Name Company Role
Cortlan Mcmanus Havas Digital (Middle East) Social Media Director
Asim Janjua Havas Digital (Middle East) Creative Director
Sayed Aboudiwan Havas Digital (Middle East) Associate Media Director
Josephina Kheil Havas Digital (Middle East) Media Planner
Marcella Donovan Euro RSCG (Middle East) Group Account Director
Samar Alam Euro RSCG (Middle East) Account Manager
Nadine Habayeb Euro RSCG (Middle East) Account Executive
Helen Croft Euro RSCG Corp Communications (Middle East) Senior Communications Manager
Joyce Amil Euro RSCG Corp Communications (Middle East) Communication Executive
Houda Tohme MPG (Middle East) Head Of Planning
Maya Shams MPG (Middle East) Media Manager