| Brand | DORITOS EGYPT |
| Product/Service | SNACKS-CHIPS |
| Entrant | MEDIA DIRECTION OMD Cairo, EGYPT |
| Category | Community Applications |
| Entrant Company: | MEDIA DIRECTION OMD Cairo, EGYPT |
| Advertising/Web Design Agency: | MEDIA DIRECTION OMD Cairo, EGYPT |
Brief Explanation
Doritos Man Game was launched as part of the collisions campaign.
Doritos Egypt turned collisions positive with a campaign that took over MSN, Hotmail, Facebook and Yahoo. The campaign generated 69,569,855 views; generated 128,275 Clicks directing users to the website and Facebook fan-page. Over 47,000 visits to doritosegypt.com in six weeks with high time spent on the gaming section. It also included the introduction of the Doritos Man Game on the website and Facebook page, which is a revamped version of Pac Man that had to play with two hands, reflecting the collisions concept.
Credits
| Karim Samy |
OMD |
Digital Media Manager |
| Mohamed Youssef |
OMD |
Digital Planning Executive |
| Ronald Koukjian |
OMD |
General Manager |