2012 Winners & Shortlists

Brief Explanation

The activation of Chipsy “Smile” Digital Campaign was focused around a creative application on Facebook and the website launch. The Campaign went viral on Facebook, Yahoo, MSN and Egypt’s biggest websites. It received 60 million views and over 1,000,000 unique clicks. Moreover, the Chipsy FanPage increased by 126,745 fans, making it the platform for a creative application that gave people the chance to upload their most creative text/ videos/photos. The Application brought in over 800,000 participants and 35,000 votes over 3 weeks. The Website was also launched simultaneously, bringing in 1,000 likes, shares and comments on Facebook in one month.