| Brand | UNILEVER |
| Product/Service | AXE EXCITE |
| Entrant | DIGITAL REPUBLIC, EGYPT |
| Category | Community Applications |
| Entrant Company: | DIGITAL REPUBLIC, EGYPT |
| Advertising/Web Design Agency: | DIGITAL REPUBLIC, EGYPT |
Brief Explanation
Axe Excite makes women fall. As part of the AXE Excite fragrance launch in the Middle East, we created a Facebook game called 'All Will Fall', the goal of which to try to survive the falling women for as long as possible. The longer the user survives, the harder the game gets.
All Will Fall turned into a competition between the males in who can survive the longest. It was very successful in the fact that it was played over 80,000 times, with every user playing the game an average of 9 times.
Credits
| Karim A. Yusuf |
Digital Republic |
Creative Director |
| Karim A. Yusuf/Mohammed Algendy |
Digital Republic |
Art Director |
| Karim A. Yusuf/Mohammed Ghazy |
Digital Republic |
Copywriter |
| Mohammed Algendy |
Digital Republic |
Illustrator |
| Ihab Ibrahim |
Digital Republic |
Flash Developer |
| Ahmed Fouad |
Digital Republic |
Animator |
| Mohammed El-Hakim |
Digital Republic |
Php Developer |
| Ismail Ternawly |
Digital Republic |
Account Manager |
| Heba Elkest |
Digital Republic |
Motion Designer |