| Brand | UNILEVER |
| Product/Service | AXE |
| Entrant | DIGITAL REPUBLIC, EGYPT |
| Category | Community Applications |
| Entrant Company: | DIGITAL REPUBLIC, EGYPT |
| Advertising/Web Design Agency: | DIGITAL REPUBLIC, EGYPT |
Brief Explanation
AXE Middle East wanted an online application that makes hooking up easier for males. We came up with a Facebook application called The Eliminator, that grabs all your female friends, and puts them in front of you so you can easily find the hottest one. And even if she's in a relationship, the Eliminator can find you someone single.
In 3 weeks, 7700 people played the Eliminator and over 500,000 women were eliminated. Over 3,380 stories were sent out to women telling them they're hot, and as a result, the AXE Middle East fan page grew by 21,716 fans.
Credits
| Karim A. Yusuf |
Digital Republic |
Creative Director |
| Mohammed Ghazy |
Digital Republic |
Copywriter |
| Karim A. Yusuf |
Digital Republic |
Art Director |
| Ismail Ternawly |
Digital Republic |
Account Manager |
| Ibrahim Mohamed |
Digital Republic |
Php Developer |
| Ihab Ibrahim |
Digital Republic |
Flash Developer |
| Heba Elkest |
Digital Republic |
Motion Designer |
| Sarah Wali |
Unilever |
Deos Brand Manager |
| Marie Ibrahim |
Unilever |
Deos Assistant Brand Manager |