2012 Winners & Shortlists

Brief Explanation

Birell’s TV ads are impressively popular. Wanting to extend their influence online, Birell needed to boost interaction on their fanpage, which had been dead for over a year. Taking the ‘Man Up’ concept digital, Birell Man aimed to stimulate a sense of comradery and competition amongst men. We launched a portal on Facebook where men can find information on all things manly and exchange banter. We also created the Manliest Man in Egypt competition, releasing one game a month, each pertaining to an aspect of manliness. In less than a year, we have reached over 180,000 fans.