| Brand | NISSAN MIDDLE EAST |
| Product/Service | NISSAN JUKE |
| Entrant | TATTOO FZ LLC, UNITED ARAB EMIRATES |
| Category | Community Applications |
| Entrant Company: | TATTOO FZ LLC, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | TATTOO FZ LLC, UNITED ARAB EMIRATES |
| 2nd Advertising/Web Design Agency: | WUNDERMAN Dubai, UNITED ARAB EMIRATES |
Brief Explanation
Nissan launched the ‘Juke’ last year, targeting younger men. We had to introduce the car to an oversaturated market and catch the attention of our audience.
We introduced the car through a community application on Facebook, the Nissan Juke Band, turning our audience into DJs who used car parts to ‘mix’ music, and create unique Juke tracks.
We got a sound engineer to record actual sounds from the Juke and compose base tracks. These could be mixed into customized, shareable tunes – a level of interaction impossible otherwise. Results? 13,788 active daily users. 1,449 app installations.
Credits
| Kerry Platts |
Tattoo/Wunderman |
Executive Creative Director |
| Richa Khan |
Wunderman |
Creative Group Head |
| Rasha El Saadi |
Wunderman |
Senior Art Director |
| Shweta Suvarna Tariq |
Wunderman |
Senior Copywriter |
| Alaa Alsweileh |
Tattoo |
Digital Account Manager |
| Jay Desai |
Tattoo |
Executive Director |
| Dhaval Desai |
Tattoo |
Technical Director |
| Kranthi Kumar |
Tattoo |
Senior Flash Developer |
| Sumesh Nair |
Tattoo |
Web Developer |
| Miltiadis Kyvernitis |
MNK Studios |
Audio Engineer/Composer |