2012 Winners & Shortlists

DORITOS LIFT-OFF

BrandDORITOS
Product/ServiceDORITOS JALAPEÑO
EntrantIMPACT PROXIMITY Dubai, UNITED ARAB EMIRATES
CategoryCommunity Applications
Entrant Company:IMPACT PROXIMITY Dubai, UNITED ARAB EMIRATES
Advertising/Web Design Agency:IMPACT PROXIMITY Dubai, UNITED ARAB EMIRATES

Brief Explanation

The game is based on the launch campaign for Doritos Jalapeno. The idea was that they’re so hot (spicy), they’ll launch you up in the air. So, we created a game where you literally get launched into the air and have to catch as many Doritos chips on your way down.

Credits

Name Company Role
Rodrigo Mavu Impact Proximity Creative Director
Mark Fillon Impact Proximity Copywriter
Vincent Maraschin Impact Proximity Senior Flash Developer
Bruno Brazao Impact Proximity Illustrator
Rishna Patel Impact Proximity Account Manager
Richard Macbeath Impact Proximity Client Services Director
Oussama Gholmieh Impact Proximity General Manager