| Brand | LAY'S |
| Product/Service | LAY'S |
| Entrant | IMPACT PROXIMITY Dubai, UNITED ARAB EMIRATES |
| Category | Viral and Email Marketing |
| Entrant Company: | IMPACT PROXIMITY Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | IMPACT PROXIMITY Dubai, UNITED ARAB EMIRATES |
Brief Explanation
We wanted to get people to join the Lay's "Flavor Me" campaign, where users get to vote for the next Lay's flavor. Our objective was to create an emailer that encouraged people to get creative with their choice of flavors. So we simply gave them everything we could think of.
Credits
| Rodrigo Mavu |
Impact Proximity |
Creative Director |
| Mark Fillon |
Impact Proximity |
Copywriter |
| Vincent Maraschin |
Impact Proximity |
Senior Flash Developer |
| Hector Gomez |
|
Illustrator |
| Rishna Patel |
Impact Proximity |
Account Manager |
| Jad Ammouri |
Impact Proximity |
Account Executive |
| Richard Macbeath |
Impact Proximity |
Client Services Director |
| Oussama Gholmieh |
Impact Proximity |
General Manager |