| Brand | MERCEDES-BENZ |
| Product/Service | SLS |
| Entrant | IMPACT PROXIMITY Dubai, UNITED ARAB EMIRATES |
| Category | Online Advertising |
| Entrant Company: | IMPACT PROXIMITY Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | IMPACT PROXIMITY Dubai, UNITED ARAB EMIRATES |
Brief Explanation
The indomitable Mercedes Benz SLS features Light Sensors that detect brightness in the environment to produce appropriate lighting. We wanted to create a banner that not only communicated this feature, but actually demonstrated it. All the user needs to do to see it in action is turn the camera on and the lights off.
Credits
| Rodrigo Mavu |
Impact Proximity |
Creative Director |
| Mark Fillon |
Impact Proximity |
Copywriter |
| Vincent Maraschin |
Impact Proximity |
Senior Flash Developer |
| Murtaza Ali Talib |
Impact Proximity |
Account Manager |
| Syed Azeem Afzal |
Impact Proximity |
Technical Director |
| Oussama Gholmieh |
Impact Proximity |
General Manager |