Brand | SAUDI SNACK FOODS |
Product/Service | LAY'S |
Entrant | IMPACT PROXIMITY Dubai, UNITED ARAB EMIRATES |
Category | Consumer Products |
Entrant Company: | IMPACT PROXIMITY Dubai, UNITED ARAB EMIRATES |
Advertising/Web Design Agency: | IMPACT PROXIMITY Dubai, UNITED ARAB EMIRATES |
Brief Explanation
Lay's Max is a heavier, denser version of the typical Lay's chips.
But there's a problem: consumers don't really know the difference between a regular potato chip and Lay's Max. How do we inform consumers that Max is for a more intense hunger?
We set out to create a massive website that aimed at helping our consumers keep their hunger at bay. We ended up with a website that reached millions of people across the region helping us donate USD100,000 to the World Food Program to fight hunger in the Horn of Africa.
Credits
Rodrigo Mavu |
Impact Proximity |
Creative Director |
Mark Fillon |
Impact Proximity |
Copywriter |
Vincent Maraschin |
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Senior Flash Developer |
Bruno Brazao |
|
Illustrator |
Rishna Patel |
Impact Proximity |
Account Manager |
Richard Macbeath |
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Client Services Director |
Oussama Gholmieh |
Impact Proximity |
General Manager |