Brand | ADVANCED MICRO DEVICES |
Product/Service | AMD VISION |
Entrant | IMPACT PROXIMITY Dubai, UNITED ARAB EMIRATES |
Category | Consumer Products |
Entrant Company: | IMPACT PROXIMITY Dubai, UNITED ARAB EMIRATES |
Advertising/Web Design Agency: | IMPACT PROXIMITY Dubai, UNITED ARAB EMIRATES |
Brief Explanation
We wanted to show how AMD is behind the next generation of computers. We got the idea of creating a website where the audience was free to do what they wanted with the campaign site. We did this to communicate that the future is determined by none other than them – the consumers.
So we created the AMD Blank Website. It's exactly what it is – completely blank. We gave users tools that enabled them to upload basically anything they can think of (images, audio, messages, etc.) and enabled them to publish it on the website via "balloons".
Credits
Rodrigo Mavu |
Impact Proximity |
Creative Director |
Mark Fillon |
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Copywriter |
Vincent Maraschin |
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Senior Flash Developer |
Jason Dallinga |
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Project Manager |
Oussama Gholmieh |
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General Manager |