2012 Winners & Shortlists

Brief Explanation

“Cheyef” derives from the Arabic verb “Choof” meaning “see” ”, as for the word “Halak”, it translates to “Yourself”. The expression “Cheyef 7alak?” was employed in two meanings, the first “Showing off?” and the second “Do you see yourself doing what you’re doing?” This CSR campaign's objective is to create awareness and influence behaviors for a social change. It's heartbeat lies online and puts forth the uncivilized conducts empowering Lebanese citizens to report irresponsible and dangerous behaviors. Each participant - advocator of the cause - makes a positive difference against those foolish enough to believe they can outsmart the law.