2012 Winners & Shortlists

CHEYEF HALAK

BrandLBCI
Product/ServiceCHEYEF HALAK
EntrantIMPACT BBDO Beirut, LEBANON
CategoryViral and Email Marketing
Entrant Company:IMPACT BBDO Beirut, LEBANON
Advertising/Web Design Agency:IMPACT BBDO Beirut, LEBANON
2nd Advertising/Web Design Agency:CRE8MENIA Beirut, LEBANON

Brief Explanation

“Cheyef” derives from the Arabic verb “Choof” meaning “see” ”, as for the word “Halak”, it translates to “Yourself”. The expression “Cheyef 7alak?” was employed in two meanings, the first “Showing off?” and the second “Do you see yourself doing what you’re doing?” This CSR campaign's objective is to create awareness and influence behaviors for a social change. It's heartbeat lies online and puts forth the uncivilized conducts empowering Lebanese citizens to report irresponsible and dangerous behaviors. Each participant - advocator of the cause - makes a positive difference against those foolish enough to believe they can outsmart the law.

Credits

Name Company Role
Walid Kanaan Impact BBDO Regioanl Executive Creative Director
Omar Sadek Impact BBDO Head Of Content
Jocelyne Tawk Impact BBDO Digital Account Manager
Davar Azarbeygui Impact BBDO Head Of Design
Omar Frangieh Impact BBDO Head Of TV Department
Rawad Keyrouz Impact BBDO TV Producer
Dalia Ghawi Impact Porter Novelli Pr Executive
Nayla Kheireddine Impact BBDO Account Executive
Nayla Mouawad Impact BBDO Marketing Coordinator
Pierre El-Daher LBCI CEO
Randa El-Daher LBCI Deputy CEO
Yara El-Daher LBCI Head Of Digital
Miriam Jbeili Impact BBDO Senior Copywriter