04 THE TRANSMEDIA EXPERIENCE
| Brand | MBC GROUP |
| Product/Service | TV DRAMA SERIES |
| Entrant | BPG Dubai, UNITED ARAB EMIRATES |
| Category | Integrated Campaign led by Interactive |
| Entrant Company: | BPG Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | BPG Dubai, UNITED ARAB EMIRATES |
Brief Explanation
MBC Group wanted to develop a break-out television drama for the youth audience. Recognizing the way the youth lived their lives, we re-imagined the television drama, 04. We adopted a trans-media approach to immerse its audience into the lives of the 4 protagonists from across the Arab world. Lead by 23 online assets from across social media, unique websites and custom applications, viewers are able to engage with the show’s locations, characters and storylines – often in real time. 04’s characters spill out of the confines of a 30 minute television drama to respond not only to fans, but also to other characters and even events taking place in the real world.
Credits
| Faheem Ahamed |
BPG Group |
Executive Director |
| Leslie James |
BPG Public Advocacy |
Chief Creative Officer |
| Haider Jraidan |
BPG Public Advocacy |
Executive Creative Director |
| Muhiyiddin Sadek |
BPG Public Advocacy |
Creative Consultant |
| Bipin Jacob |
BPG Public Advocacy |
Creative Director |
| Ghada El Khoury |
BPG Public Advocacy |
Creative Director |
| Richard Nugent |
BPG Integrated |
Senior Creative Director |
| Jeeraj Augustine |
BPG Integrated |
Web Designer |
| Noah Khan |
BPG Possible |
Business Head/Digital |
| Abu Taher |
BPG Possible |
Social Media Project Manager |
| Akash Jatania |
BPG Possible |
Social Media Associate |
| Alia Al Siri |
BPG Possible |
Social Media Associate |
| Wisam Akily |
BPG Possible |
Program Director (Digital) |
| Anil Kumar |
BPG Public Advocacy |
Editor |
| Ummit Sethi |
BPG Public Advocacy |
Vice President |
| Satish Mayya |
BPG Maxus |
Chief Operating Officer |
| Joe Hanoun |
BPG Maxus |
Vice President (Digital) |
| Ghina Marouf |
BPG Maxus |
Media Executive (Digital) |
| Clive Chapman |
DAC Productions |
Executive Producer |