| Brand | MBC GROUP |
| Product/Service | TV DRAMA SERIES |
| Entrant | BPG Dubai, UNITED ARAB EMIRATES |
| Category | Consumer Services |
| Entrant Company: | BPG Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | BPG Dubai, UNITED ARAB EMIRATES |
Brief Explanation
To build early interest in MBC’s new TV series, 04, a transmedia marketing campaign that began three weeks prior to airing the series directed audiences to a website “whatis04.com” where they were asked to log-in with their Facebook account. A 90-second video then took the user through a first person journey of a villa – the house in which our four lead characters would ultimately reside. Several aspects of the experience were personalized for each user culminating in seeing one of the 04 characters browsing their Facebook profile and typing a personalized message inviting the user to meet on January 14 (the series launch). Users were then pushed to the 04 Facebook page where they could find other clues to the ‘what is 04’ question.
Credits
| Faheem Ahamed |
BPG Group |
Executive Director |
| Ummit Sethi |
BPG Public Advocacy |
Vice President |
| Bipin Jacob |
BPG Public Advocacy |
Creative Director |
| Noah Khan |
BPG Possible |
Business Head |
| Abu Taher |
BPG Possible |
Social Media Project Manager |
| Richard Nugent |
BPG Integrated |
Senior Creative Director |
| Jeeraj Augustine |
BPG Integrated |
Web Designer |
| Anil Kumar Ps |
BPG Public Advocacy |
Editor |
| Leslie James |
BPG Public Advocacy |
Chief Creative Officer |
| Haider Jraidan |
BPG Public Advocacy |
Executive Creative Director |
| Muhyi Sadek |
BPG Public Advocacy |
Creative Consultant |
| Ghada Khoury |
BPG Public Advocacy |
Creative Director |
| Nawal Ayyeh |
BPG Public Advocacy |
Account Manager |
| Wisam Akily |
BPG Possible |
Program Director (Digital) |