| Brand | ATLANTIS PALM DUBAI |
| Product/Service | ATLANTIS AQUARIUM |
| Entrant | HUG Dubai , UNITED ARAB EMIRATES |
| Category | Community Applications |
| Entrant Company: | HUG Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | HUG Dubai, UNITED ARAB EMIRATES |
| 2nd Advertising/Web Design Agency: | FIREFLY Dubai, UNITED ARAB EMIRATES |
Brief Explanation
Atlantis wanted a campaign to collect consumer data of potential customers, whilst engaging them with their Aquarium Attraction. We created ADOPT A FISH competition. Consumers could visit the website (www.adoptafish.ae) or enter via the facebook app to win prizes. Via the website, they could take a quiz and find which fish suited their personality. They could then adopt and receive an adoption certificate and win a holiday to Atlantis. Alternatively they could play the facebook game. A virtual aquarium where they feed, love and nurture their fish for a chance to win.
Results: Over 3000 downloads in first 2 weeks
Credits
| Oussama Jamal |
Hug |
CEO |
| Tim Baker |
Hug |
Managing Director |
| Audrey Soler |
Hug |
Head Of Digital |
| Mark Hammersley |
Hug |
Client Services Director |
| Adam Pidcock |
Firefly |
Managing Director |
| Ernie Pile |
Firefly |
Lead Developer |