| Brand | ZAIN TELECOM SA |
| Product/Service | ZAIN SAUDI ARABIA |
| Entrant | HUG Dubai , UNITED ARAB EMIRATES |
| Category | Viral and Email Marketing |
| Entrant Company: | HUG Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | HUG Dubai, UNITED ARAB EMIRATES |
Brief Explanation
The brief was to develop Zain's presence in social media. Zain’s strategic platform is a wonderful world so we used a content led strategy to create a virtual wonderful world inside facebook, twitter & YouTube. Components included ongoing creation of 3 digital shows: Help: a customer service show with an app for complaints, Tech Talk reviewing new technology and Gaming reviews (All in Arabic & English). hug built, filmed and managed all aspects plus launched over 20 tactical initiatives via the fanpage.
The Result: 42,000 fans, Over 1 million content views, Over 20,000 Twitter Followers & significant revenue generation
Credits
| Tim Baker |
Hug |
Managing Director |
| John Lacey |
Momentum |
General Manager |
| Wafa Yahya |
Hug |
Social Media Manager |
| Imran Zaki |
Momentum |
Account Manager |
| Audrey Soler |
Hug |
Head Of Digital |
| Mark Hammersley |
Hug |
Client Services Director |
| Sami El Titi |
Hug |
Lead Designer |
| Liju Benzigar |
Hug |
Lead Developer |