| Brand | OLAY ARABIA |
| Product/Service | OLAY TOTAL EFFECTS |
| Entrant | HUG Dubai , UNITED ARAB EMIRATES |
| Category | Integrated Campaign led by Interactive |
| Entrant Company: | HUG Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | HUG Dubai, UNITED ARAB EMIRATES |
Brief Explanation
Power 7 celebrates 7 Arab women and their accomplishments, spreading the message that women can achieve any goal they desire. We wanted to engage Arab females via digital and build a community via facebook & Twitter.
We built a website, fanpage and shot 14 short films of Inspiring Arab women with different talents. Consumers could follow the videos to get inspired and vote for their favorite Power 7 for a chance to win.
Results - 12,000 fans on the fanpage, 20,000+ monthly active users, 5000 votes for the Power 7 winner and a causal campaign with great talkability.
Credits
| Oussama Jamal |
Hug |
Ceo |
| Tim Baker |
Hug |
Managing Director |
| Audrey Soler |
Hug |
Head Of Digital |
| Sami El-Titi |
Hug |
Lead Designer |
| Steve Packer |
Hug |
Head Of Production |
| Liju Benziger |
Hug |
Lead Developer |
| Wafa Yahya |
Hug |
Social Media Manager |
| Mark Hammersley |
Hug |
Client Services Director |