2012 Winners & Shortlists

Brief Explanation

The Drive for Change campaign is a CSR initiative on behalf of Rymco, one of the largest automotive distributors in Lebanon. Rymco is sponsoring a traffic and air pollution project proposed by ‘The Atmospheric and Analytical Laboratory’ at the American University of Beirut (AUB). In order to do this, Rymco and AUB have designed a first-of-its kind moving laboratory: a Nissan URVAN equipped with top-of-the-line real-time pollution measuring equipment. Cleartag developed an interactive campaign to follow the van around Lebanon. Data collected from the van live streams into the microsite, while users are encouraged to generate their own content by submitting their thoughts and photos (via Facebook and Twitter) about the pollution they see.