WHAT KIND OF BEAUTY ARE YOU?
| Brand | FACES BEAUTY STORES |
| Product/Service | BEAUTY |
| Entrant | HAVAS DIGITAL MIDDLE EAST Dubai, UNITED ARAB EMIRATES |
| Category | Viral and Email Marketing |
| Entrant Company: | HAVAS DIGITAL MIDDLE EAST Dubai, UNITED ARAB EMIRATES |
| Advertising/Web Design Agency: | HAVAS DIGITAL MIDDLE EAST Dubai, UNITED ARAB EMIRATES |
Brief Explanation
INSIGHTS, STRATEGY THE IDEA
Faces Beauty Stores wanted to own the social space in their segment: beauty expert; create female empowering games; produce original content; and integrate it across channels.
CREATIVE EXECUTION
For the two week campaign we designed a social game that would put the Faces fan on the set of a beauty shoot where they could chose their beauty; be the photographer; create a magazine; and share their experience.
RESULTS
15,768 Magazines Created
94,608 Pictures Taken
975% Likes
675% Responses
299% Increase in Fans Posts
456% Post Feedback Increase
3818 YouTube Views
Credits
| Cortlan Mcmanus |
Havas Digital (Middle East) |
Social Media Director |
| Asim Janjua |
Havas Digital (Middle East) |
Creative Director |
| Sayed Aboudiwan |
Havas Digital (Middle East) |
Associate Media Director |
| Josephina Kheil |
Havas Digital (Middle East) |
Media Planner |
| Marcella Donovan |
Euro RSCG (Middle East) |
Group Account Director |
| Samar Alam |
Euro RSCG (Middle East) |
Account Manager |
| Nadine Habayeb |
Euro RSCG (Middle East) |
Account Executive |
| Helen Croft |
Euro RSCG Corp Communications (Middle East) |
Senior Communications Manager |
| Joyce Amil |
Euro RSCG Corp Communications (Middle East) |
Communication Executive |
| Houda Tohme |
MPG (Middle East) |
Head Of Planning |
| Maya Shams |
MPG (Middle East) |
Media Manager |