2012 Winners & Shortlists

THE FIRST BLANK EMAIL

BrandADVANCED MICRO DEVICES
Product/ServiceAMD VISION
EntrantIMPACT PROXIMITY Dubai, UNITED ARAB EMIRATES
CategoryViral and Email Marketing
Entrant Company:IMPACT PROXIMITY Dubai, UNITED ARAB EMIRATES
Advertising/Web Design Agency:IMPACT PROXIMITY Dubai, UNITED ARAB EMIRATES

Brief Explanation

We sent people what appeared to be blank emails to get them to talk about the bigger AMD Blank Website campaign. But a closer look and a little highlighting revealed a message in the email.

Credits

Name Company Role
Rodrigo Mabu Impact Proximity Creative Director
Mark Fillon Impact Proximity Copywriter
Vincent Maraschin Impact Proximity Senior Flash Developer
Carlos Carneiro Interactive Developer
Jason Dallinga Impact Proximity Project Manager
Oussama Gholmieh Impact Proximity General Manager