2012 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A02 Drinks
FADI BOND - INTERROGATION
AUJAN INDUSTRIES / BARBICAN NON ALCOHOLIC BEER
FACE TO FACE Dubai UNITED ARAB EMIRATES PHOENIX FILMS dxb Dubai UNITED ARAB EMIRATES
FADI BOND - INTERROGATION 2
AUJAN INDUSTRIES / BARBICAN NON ALCOHOLIC BEER
FACE TO FACE Dubai UNITED ARAB EMIRATES PHOENIX FILMS dxb Dubai UNITED ARAB EMIRATES
DENTIST
JUHAYNA / NECTAR DRINK
JWT Cairo EGYPT LIGHTHOUSE FILMS Cairo EGYPT
LAWYER
JUHAYNA / NECTAR DRINK
JWT Cairo EGYPT LIGHTHOUSE FILMS Cairo EGYPT
COUPLE
JUHAYNA / NECTAR DRINK
JWT Cairo EGYPT LIGHTHOUSE FILMS Cairo EGYPT
AL RAWI
AUJAN / VIMTO
BIG KAHUNA FILMS Dubai UNITED ARAB EMIRATES BIG KAHUNA FILMS Dubai UNITED ARAB EMIRATES
TOMORROW STARTS WITH AN IDEA
PEPSICO EGYPT / PEPSI
IMPACT/BBDO Cairo EGYPT LIGHTHOUSE FILMS Cairo EGYPT
LEGEND
SOSTEM / MELLITI WATER
GREY Tunis TUNISIA ULYSSON Tunis TUNISIA
CRYING
AL AHRAM BEVERAGES / BIRELL
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
Short List
MOUSTACHE
AL AHRAM BEVERAGES / BIRELL
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
NATIONAL ANTHEM
AL AHRAM BEVERAGES / BIRELL
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
WOMEN
AL AHRAM BEVERAGES / BIRELL
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
POOL
JUHAYNA / FLAVORED MILK
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
DOCTOR
JUHAYNA / FLAVOURED MILK
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
CAR PARK
JUHAYNA / FLAVORED MILK
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
Short List
READ THE COUNTRY'S FORTUNE
CAFÉ SUPER BRASIL / COFFEE
LEO BURNETT BEIRUT LEBANON INTAJ THE PRODUCTION HOUSE Beirut LEBANON
Bronze
KEEP WALKING LEBANON - ON SET
DIAGEO / JOHNNIE WALKER
LEO BURNETT BEIRUT LEBANON INTAJ THE PRODUCTION HOUSE Beirut LEBANON
KEEP WALKING LEBANON - NADINE LABAKI
DIAGEO / JOHNNIE WALKER
LEO BURNETT BEIRUT LEBANON INTAJ THE PRODUCTION HOUSE Beirut LEBANON
SLEEPY NICK
COCA-COLA / COCA-COLA
FP7/TUN Tunis TUNISIA ULYSSON Tunis TUNISIA
NERDY KAREN
COCA-COLA / COCA-COLA
FP7/TUN Tunis TUNISIA ULYSSON Tunis TUNISIA
NOSY AUNT ROSY
COCA-COLA / COCA-COLA
FP7/TUN Tunis TUNISIA ULYSSON Tunis TUNISIA
STUCK UP LORD
COCA-COLA / COCA-COLA
FP7/TUN Tunis TUNISIA ULYSSON Tunis TUNISIA
MISS SMITH
COCA-COLA / COCA-COLA
FP7/TUN Tunis TUNISIA ULYSSON Tunis TUNISIA
FRAGRANCE OF POWER
NATIONAL TRADING & DEVELOPING / VITAENE C DRINK
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES FILM PUDDING Dubai UNITED ARAB EMIRATES
Gold
HARD TO OPEN
NATIONAL TRADING & DEVELOPING / VITAENE C DRINK
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES FILM PUDDING Dubai UNITED ARAB EMIRATES
Gold
KUNG FU
NATIONAL TRADING & DEVELOPING / VITAENE C DRINK
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES FILM PUDDING Dubai UNITED ARAB EMIRATES
MAGIC
NATIONAL TRADING & DEVELOPING / VITAENE C DRINK
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES FILM PUDDING Dubai UNITED ARAB EMIRATES
OCCASIONS
NATIONAL TRADING & DEVELOPING / VITAENE C DRINK
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES FILM PUDDING Dubai UNITED ARAB EMIRATES
Gold
TRANSFORMER
NESCAFE / COFFEE
FP7/DXB Dubai UNITED ARAB EMIRATES VIP FILMS Beirut LEBANON
DAVID
NESCAFE / COFFEE
FP7/DXB Dubai UNITED ARAB EMIRATES VIP FILMS Beirut LEBANON
COCA-COLA 400 ML
COCA-COLA / COCA-COLA RED
FP7/EGY Giza EGYPT BROADCAST Cairo EGYPT
A03 Household, Home Appliances & Furnishings, Home Electronics & Audio-Visual
TOUCHPOINTS
TOSHIBA / HOME ELECTRONICS
OCTOPUS Dubai UNITED ARAB EMIRATES PORTFOLIO FILMS MIDDLE EAST / PORTFOLIO FILMS AMERICA Hollywood UNITED ARAB EMIRATES / USA
WOOD
ROYAL CERAMICS / CERAMIC FLOORS
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
MARBLE
ROYAL CERAMICS / CERAMIC FLOORS
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
MOSAIC
ROYAL CERAMICS / CERAMIC FLOORS
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
INCEPTION OF MAGIC TEASERS
GLORIA / CERAMIC TILES
POINT OF VIEW Cairo EGYPT POINT OF VIEW Cairo EGYPT
INCEPTION OF MAGIC REVEALER
GLORIA / CERAMIC TILES
POINT OF VIEW Cairo EGYPT POINT OF VIEW Cairo EGYPT
DO RÉ MI
HOME CITY / FURNITURE
CLEMENTINE Beirut LEBANON GLOBAL FILMS Beirut LEBANON
SNEAKY HUSBAND
CLOROX COMPANY / CLOROX LIQUID BLEACH AND CLOROX FOR COLORS
ADVANTAGE MARKETING & ADVERTISING Cairo EGYPT ELEVEN Cairo EGYPT
BRIDE & GROOM
CLOROX COMPANY / CLOROX LIQUID BLEACH AND CLOROX FOR COLORS
ADVANTAGE MARKETING & ADVERTISING Cairo EGYPT ELEVEN Cairo EGYPT
HIDE & SEEK
CLOROX COMPANY / CLOROX LIQUID BLEACH AND CLOROX FOR COLORS
ADVANTAGE MARKETING & ADVERTISING Cairo EGYPT ELEVEN Cairo EGYPT
BUTCHER
CLOROX COMPANY / CLOROX LIQUID BLEACH AND CLOROX FOR COLORS
ADVANTAGE MARKETING & ADVERTISING Cairo EGYPT ELEVEN Cairo EGYPT
SURPRISE
CLOROX COMPANY / CLOROX LIQUID BLEACH AND CLOROX FOR COLORS
ADVANTAGE MARKETING & ADVERTISING Cairo EGYPT ELEVEN Cairo EGYPT
Short List
CAR RIDE
CLOROX COMPANY / CLOROX LIQUID BLEACH AND CLOROX FOR COLORS
ADVANTAGE MARKETING & ADVERTISING Cairo EGYPT ELEVEN Cairo EGYPT
PITCH
SLEEP COMFORT / MATTRESS
REPUBLIQUE BEIRUT LEBANON FLIM Beirut LEBANON
Bronze
MASCOT
SLEEP COMFORT / MATTRESS
REPUBLIQUE BEIRUT LEBANON FLIM Beirut LEBANON
Bronze
JINGLE
SLEEP COMFORT / MATTRESS
REPUBLIQUE BEIRUT LEBANON FLIM Beirut LEBANON
Bronze
EXPERT OPINION
SLEEP COMFORT / MATTRESS
REPUBLIQUE BEIRUT LEBANON FLIM Beirut LEBANON
WORLD RECORD
FDC / VAPE INSECT REPELLENT
IMPACT BBDO Beirut LEBANON SIGNATURE PRODUCTIONS Beirut LEBANON
Short List
UFO
SONY / SONY HIFI
FP7/DXB Dubai UNITED ARAB EMIRATES THE ASYLUM Cape Town SOUTH AFRICA