2012 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Foods
YOU'RE NOT YOU WHEN YOU'RE HUNGRY
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES FILMWORKS Dubai UNITED ARAB EMIRATES
TRAINED CAT
NESTLE ICE CREAM / DOLCE DOLCEECA
JWT Cairo EGYPT LIGHTHOUSE FILMS Cairo EGYPT
TOWER
EDITA FOOD INDUSTRIES - MOLTO / CHEESE CROISSANT
FP7/EGY Giza EGYPT AND CUT Cairo EGYPT
Short List
SUPER SUPREME
YUM! - PIZZA HUT / PIZZA
FILMMASTER MEA PRODUCTIONS Dubai UNITED ARAB EMIRATES FILMMASTER MEA PRODUCTIONS Dubai UNITED ARAB EMIRATES
SMART ALARM
NESTLÉ ICE CREAM / DOLCE DOLCEECA
JWT Cairo EGYPT LIGHTHOUSE FILMS Cairo EGYPT
SHARE THE JOY
7DAYS / MINI CROISSANT
IN COMMUNICATIONS Jeddah SAUDI ARABIA VIP FILMS Beirut LEBANON
SAMIRA
CORNELLI / ICE CREAM
IMPACT BBDO Beirut LEBANON FILMWORKS Beirut LEBANON
ROOF
EDITA CONFECTIONERY INDUSTRIES / CANDY
FP7/EGY Giza EGYPT PRODUCERS Giza EGYPT
PING PONG
EGYPT FOODS / KALBAZ CRISPS
ELEPHANT Cairo EGYPT ELEVEN Cairo EGYPT
Grand Prix
PHONE
PEPSICO INTERNATIONAL / DORITOS
IMPACT/BBDO Cairo EGYPT FINAL CUT Cairo EGYPT
PARROT
NESTLÉ ICE CREAM / DOLCE DOLCEECA
JWT Cairo EGYPT LIGHTHOUSE FILMS Cairo EGYPT
NINJA HELMET
EDITA FOOD INDUSTRIES - MOLTO / CHEESE CROISSANT
FP7/EGY Giza EGYPT AND CUT Cairo EGYPT
Short List
McDONALD'S BREAK
McDONALD'S EGYPT / FAST FOOD
FP7/EGY Giza EGYPT THE HOUSE PRODUCTIONS Cairo EGYPT
MAYOR
CORNELLI / ICE CREAM
IMPACT BBDO Beirut LEBANON FILMWORKS Beirut LEBANON
LIVING ROOM
EGYPT FOODS / KALBAZ CRISPS
ELEPHANT Cairo EGYPT ELEVEN Cairo EGYPT
Grand Prix
LION
EGYPT FOODS / CONO
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
Gold
KITE
OMAR KASSEM ALESAYI MARKETING CO. LTD. / PUNJABI AL MAHA RICE
TBWA\RAAD SAUDI ARABIA Jeddah SAUDI ARABIA VTR Beirut LEBANON
KIMO CONO
NESTLÉ ICE CREAM / KIMO CONO
JWT Cairo EGYPT LIGHTHOUSE FILMS Cairo EGYPT
KEYBOARD
EGYPT FOODS / CONO
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
JAY-JAY
CORNELLI / ICE CREAM
IMPACT BBDO Beirut LEBANON FILMWORKS Beirut LEBANON
INTRO
SAVOLA / AFIA SUN FLOWER
LEO BURNETT SAUDI ARABIA Jeddah SAUDI ARABIA CLANDESTINO FILMS Beirut LEBANON
HORROR
EGYPT FOODS / CONO
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
HAMMER
EDITA CONFECTIONERY INDUSTRIES / MIMIX CANDY
FP7/EGY Giza EGYPT PRODUCERS Giza EGYPT
Bronze
GRAPHIC POUCHE
SAVOLA / RAWABYGHEE
MEDIA DIRECTION OMD Cairo EGYPT SUPERSTAR Cairo EGYPT
FLOWER
EGYPT FOODS / CONO
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
Gold
DOUX MATCHMAKING
AL MUNAJEM / DOUX CHICKEN
TARGETS LEO BURNETT Riyadh SAUDI ARABIA GYAR Budapest HUNGARY
DOG
EGYPT FOODS / CONO
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
Gold
DAISY
ARLA FOODS / PUCK CHEESE
BIG KAHUNA FILMS Dubai UNITED ARAB EMIRATES BIG KAHUNA FILMS Dubai UNITED ARAB EMIRATES
CHIPSY LAUGHTER
PEPSICO / CHIPSY CRISPS
ADVANTAGE MARKETING & ADVERTISING Cairo EGYPT MELON Cairo EGYPT
CHECK POINT
DORITOS / DORITOS SALTY SNACK
IMPACT BBDO Jeddah SAUDI ARABIA BEIRUTWORKS Beirut LEBANON
CARTOON
EGYPT FOODS / CONO
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
Short List
CAR
PEPSICO INTERNATIONAL / DORITOS
IMPACT/BBDO Cairo EGYPT FINAL CUT Cairo EGYPT
CAMEL
EDITA FOOD INDUSTRIES - MOLTO / CHEESE CROISSANT
FP7/EGY Giza EGYPT AND CUT Cairo EGYPT
Bronze
CAFE
PEPSICO INTERNATIONAL / DORITOS
IMPACT/BBDO Cairo EGYPT FINAL CUT Cairo EGYPT
BUTTERFLY
OMAR KASSEM ALESAYI MARKETING CO. LTD. / PUNJABI AL MAHA RICE
TBWA\RAAD SAUDI ARABIA Jeddah SAUDI ARABIA VTR Beirut LEBANON
BUS
EDITA CONFECTIONERY INDUSTRIES / MIMIX CANDY
FP7/EGY Giza EGYPT PRODUCERS Giza EGYPT
Bronze
BODYGUARD
NESTLÉ ICE CREAM / DOLCE DOLCEECA
JWT Cairo EGYPT LIGHTHOUSE FILMS Cairo EGYPT
BARBER
SAVOLA / AFIA SUN FLOWER
LEO BURNETT SAUDI ARABIA Jeddah SAUDI ARABIA CLANDESTINO FILMS Beirut LEBANON
BALLOON
OMAR KASSEM ALESAYI MARKETING CO. LTD. / PUNJABI AL MAHA RICE
TBWA\RAAD SAUDI ARABIA Jeddah SAUDI ARABIA VTR Beirut LEBANON
ABOU ZOUZ
CORNELLI / ICE CREAM
IMPACT BBDO Beirut LEBANON FILMWORKS Beirut LEBANON
A02 Drinks
WOMEN
AL AHRAM BEVERAGES / BIRELL
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
TRANSFORMER
NESCAFE / COFFEE
FP7/DXB Dubai UNITED ARAB EMIRATES VIP FILMS Beirut LEBANON
TOMORROW STARTS WITH AN IDEA
PEPSICO EGYPT / PEPSI
IMPACT/BBDO Cairo EGYPT LIGHTHOUSE FILMS Cairo EGYPT
STUCK UP LORD
COCA-COLA / COCA-COLA
FP7/TUN Tunis TUNISIA ULYSSON Tunis TUNISIA
SLEEPY NICK
COCA-COLA / COCA-COLA
FP7/TUN Tunis TUNISIA ULYSSON Tunis TUNISIA
READ THE COUNTRY'S FORTUNE
CAFÉ SUPER BRASIL / COFFEE
LEO BURNETT BEIRUT LEBANON INTAJ THE PRODUCTION HOUSE Beirut LEBANON
Bronze
POOL
JUHAYNA / FLAVORED MILK
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
OCCASIONS
NATIONAL TRADING & DEVELOPING / VITAENE C DRINK
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES FILM PUDDING Dubai UNITED ARAB EMIRATES
Gold
NOSY AUNT ROSY
COCA-COLA / COCA-COLA
FP7/TUN Tunis TUNISIA ULYSSON Tunis TUNISIA
NERDY KAREN
COCA-COLA / COCA-COLA
FP7/TUN Tunis TUNISIA ULYSSON Tunis TUNISIA