2012 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Foods
SUPER SUPREME
YUM! - PIZZA HUT / PIZZA
FILMMASTER MEA PRODUCTIONS Dubai UNITED ARAB EMIRATES FILMMASTER MEA PRODUCTIONS Dubai UNITED ARAB EMIRATES
GRAPHIC POUCHE
SAVOLA / RAWABYGHEE
MEDIA DIRECTION OMD Cairo EGYPT SUPERSTAR Cairo EGYPT
BARBER
SAVOLA / AFIA SUN FLOWER
LEO BURNETT SAUDI ARABIA Jeddah SAUDI ARABIA CLANDESTINO FILMS Beirut LEBANON
INTRO
SAVOLA / AFIA SUN FLOWER
LEO BURNETT SAUDI ARABIA Jeddah SAUDI ARABIA CLANDESTINO FILMS Beirut LEBANON
PHONE
PEPSICO INTERNATIONAL / DORITOS
IMPACT/BBDO Cairo EGYPT FINAL CUT Cairo EGYPT
CAFE
PEPSICO INTERNATIONAL / DORITOS
IMPACT/BBDO Cairo EGYPT FINAL CUT Cairo EGYPT
CAR
PEPSICO INTERNATIONAL / DORITOS
IMPACT/BBDO Cairo EGYPT FINAL CUT Cairo EGYPT
CHIPSY LAUGHTER
PEPSICO / CHIPSY CRISPS
ADVANTAGE MARKETING & ADVERTISING Cairo EGYPT MELON Cairo EGYPT
BALLOON
OMAR KASSEM ALESAYI MARKETING CO. LTD. / PUNJABI AL MAHA RICE
TBWA\RAAD SAUDI ARABIA Jeddah SAUDI ARABIA VTR Beirut LEBANON
BUTTERFLY
OMAR KASSEM ALESAYI MARKETING CO. LTD. / PUNJABI AL MAHA RICE
TBWA\RAAD SAUDI ARABIA Jeddah SAUDI ARABIA VTR Beirut LEBANON
KITE
OMAR KASSEM ALESAYI MARKETING CO. LTD. / PUNJABI AL MAHA RICE
TBWA\RAAD SAUDI ARABIA Jeddah SAUDI ARABIA VTR Beirut LEBANON
BODYGUARD
NESTLÉ ICE CREAM / DOLCE DOLCEECA
JWT Cairo EGYPT LIGHTHOUSE FILMS Cairo EGYPT
SMART ALARM
NESTLÉ ICE CREAM / DOLCE DOLCEECA
JWT Cairo EGYPT LIGHTHOUSE FILMS Cairo EGYPT
PARROT
NESTLÉ ICE CREAM / DOLCE DOLCEECA
JWT Cairo EGYPT LIGHTHOUSE FILMS Cairo EGYPT
KIMO CONO
NESTLÉ ICE CREAM / KIMO CONO
JWT Cairo EGYPT LIGHTHOUSE FILMS Cairo EGYPT
TRAINED CAT
NESTLE ICE CREAM / DOLCE DOLCEECA
JWT Cairo EGYPT LIGHTHOUSE FILMS Cairo EGYPT
McDONALD'S BREAK
McDONALD'S EGYPT / FAST FOOD
FP7/EGY Giza EGYPT THE HOUSE PRODUCTIONS Cairo EGYPT
YOU'RE NOT YOU WHEN YOU'RE HUNGRY
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES FILMWORKS Dubai UNITED ARAB EMIRATES
CARTOON
EGYPT FOODS / CONO
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
Short List
HORROR
EGYPT FOODS / CONO
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
KEYBOARD
EGYPT FOODS / CONO
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
DOG
EGYPT FOODS / CONO
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
Gold
FLOWER
EGYPT FOODS / CONO
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
Gold
LION
EGYPT FOODS / CONO
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
Gold
LIVING ROOM
EGYPT FOODS / KALBAZ CRISPS
ELEPHANT Cairo EGYPT ELEVEN Cairo EGYPT
Grand Prix
PING PONG
EGYPT FOODS / KALBAZ CRISPS
ELEPHANT Cairo EGYPT ELEVEN Cairo EGYPT
Grand Prix
NINJA HELMET
EDITA FOOD INDUSTRIES - MOLTO / CHEESE CROISSANT
FP7/EGY Giza EGYPT AND CUT Cairo EGYPT
Short List
CAMEL
EDITA FOOD INDUSTRIES - MOLTO / CHEESE CROISSANT
FP7/EGY Giza EGYPT AND CUT Cairo EGYPT
Bronze
TOWER
EDITA FOOD INDUSTRIES - MOLTO / CHEESE CROISSANT
FP7/EGY Giza EGYPT AND CUT Cairo EGYPT
Short List
ROOF
EDITA CONFECTIONERY INDUSTRIES / CANDY
FP7/EGY Giza EGYPT PRODUCERS Giza EGYPT
BUS
EDITA CONFECTIONERY INDUSTRIES / MIMIX CANDY
FP7/EGY Giza EGYPT PRODUCERS Giza EGYPT
Bronze
HAMMER
EDITA CONFECTIONERY INDUSTRIES / MIMIX CANDY
FP7/EGY Giza EGYPT PRODUCERS Giza EGYPT
Bronze
CHECK POINT
DORITOS / DORITOS SALTY SNACK
IMPACT BBDO Jeddah SAUDI ARABIA BEIRUTWORKS Beirut LEBANON
JAY-JAY
CORNELLI / ICE CREAM
IMPACT BBDO Beirut LEBANON FILMWORKS Beirut LEBANON
SAMIRA
CORNELLI / ICE CREAM
IMPACT BBDO Beirut LEBANON FILMWORKS Beirut LEBANON
MAYOR
CORNELLI / ICE CREAM
IMPACT BBDO Beirut LEBANON FILMWORKS Beirut LEBANON
ABOU ZOUZ
CORNELLI / ICE CREAM
IMPACT BBDO Beirut LEBANON FILMWORKS Beirut LEBANON
DAISY
ARLA FOODS / PUCK CHEESE
BIG KAHUNA FILMS Dubai UNITED ARAB EMIRATES BIG KAHUNA FILMS Dubai UNITED ARAB EMIRATES
DOUX MATCHMAKING
AL MUNAJEM / DOUX CHICKEN
TARGETS LEO BURNETT Riyadh SAUDI ARABIA GYAR Budapest HUNGARY
SHARE THE JOY
7DAYS / MINI CROISSANT
IN COMMUNICATIONS Jeddah SAUDI ARABIA VIP FILMS Beirut LEBANON
A02 Drinks
LEGEND
SOSTEM / MELLITI WATER
GREY Tunis TUNISIA ULYSSON Tunis TUNISIA
KUWAIT RISING
RED BULL / ART OF MOTION
LOWE MENA Dubai UNITED ARAB EMIRATES LOWE MENA Dubai UNITED ARAB EMIRATES
Bronze
TOMORROW STARTS WITH AN IDEA
PEPSICO EGYPT / PEPSI
IMPACT/BBDO Cairo EGYPT LIGHTHOUSE FILMS Cairo EGYPT
TRANSFORMER
NESCAFE / COFFEE
FP7/DXB Dubai UNITED ARAB EMIRATES VIP FILMS Beirut LEBANON
DAVID
NESCAFE / COFFEE
FP7/DXB Dubai UNITED ARAB EMIRATES VIP FILMS Beirut LEBANON
FRAGRANCE OF POWER
NATIONAL TRADING & DEVELOPING / VITAENE C DRINK
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES FILM PUDDING Dubai UNITED ARAB EMIRATES
Gold
HARD TO OPEN
NATIONAL TRADING & DEVELOPING / VITAENE C DRINK
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES FILM PUDDING Dubai UNITED ARAB EMIRATES
Gold
OCCASIONS
NATIONAL TRADING & DEVELOPING / VITAENE C DRINK
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES FILM PUDDING Dubai UNITED ARAB EMIRATES
Gold
KUNG FU
NATIONAL TRADING & DEVELOPING / VITAENE C DRINK
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES FILM PUDDING Dubai UNITED ARAB EMIRATES
MAGIC
NATIONAL TRADING & DEVELOPING / VITAENE C DRINK
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES FILM PUDDING Dubai UNITED ARAB EMIRATES