2011 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Foods
OFFICE
ARAB DAIRY / PANDA CHEESE
ADVANTAGE MARKETING & ADVERTISING/ELEPHANT Cairo EGYPT THE HOUSE PRODUCTIONS Cairo EGYPT
Gold
HOSPITAL
ARAB DAIRY / PANDA CHEESE
ADVANTAGE MARKETING & ADVERTISING/ELEPHANT Cairo EGYPT THE HOUSE PRODUCTIONS Cairo EGYPT
Gold
KITCHEN
ARAB DAIRY / PANDA CHEESE
ADVANTAGE MARKETING & ADVERTISING/ELEPHANT Cairo EGYPT THE HOUSE PRODUCTIONS Cairo EGYPT
Bronze
SUPERMARKET A
ARAB DAIRY / PANDA CHEESE
ADVANTAGE MARKETING & ADVERTISING/ELEPHANT Cairo EGYPT THE HOUSE PRODUCTIONS Cairo EGYPT
Bronze
SUPERMARKET B
ARAB DAIRY / PANDA CHEESE
ADVANTAGE MARKETING & ADVERTISING Cairo EGYPT THE HOUSE PRODUCTIONS Cairo EGYPT
Short List
BURGLAR
HARVEST FOODS / BAWADI HALVA SPREAD
ELEPHANT Cairo EGYPT ELEVEN Cairo EGYPT
Grand Prix
HUSTLERS
HARVEST FOODS / BAWADI HALVA SPREAD
ELEPHANT Cairo EGYPT ELEVEN Cairo EGYPT
Grand Prix
SERIAL KILLER
HARVEST FOODS / BAWADI HALVA SPREAD
ELEPHANT Cairo EGYPT ELEVEN Cairo EGYPT
Short List
A02 Drinks
FOOTBALL
EL AHRAM BEVERAGES / BIRELL-NATURAL MALT DRINK
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
Short List
A03 Household, Home Appliances & Furnishings, Home Electronics & Audio-Visual
MR. SAID'S WALL
SCIB / PAINTS
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo / NOT TO SCALE London EGYPT / UNITED KINGDOM
Silver
SHERIF & AMINA'S WALL
SCIB / PAINTS
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo / NOT TO SCALE London EGYPT / UNITED KINGDOM
Silver
A04 Cosmetics & Beauty, Toiletries & OTC Pharmacy
COPIER
COLGATE PALMOLIVE / LADY SPEED STICK 24/7
Y&R DUBAI UNITED ARAB EMIRATES MITRA FILM Bucharest ROMANIA
Short List
ELEVATOR
COLGATE PALMOLIVE / LADY SPEED STICK 24/7
Y&R DUBAI UNITED ARAB EMIRATES MITRA FILM Bucharest ROMANIA
Bronze
A07 Cars & Automotive Services
CAR ALARM
DACIA/GROUPE RENAULT / LOGAN
JWT CASABLANCA MOROCCO PREVIEW S.A.R.L Casablanca MOROCCO
Bronze
PARKING SENSOR
DACIA/GROUPE RENAULT / LOGAN
JWT CASABLANCA MOROCCO PREVIEW S.A.R.L Casablanca MOROCCO
Short List
TAKE OFF
MERCEDES-BENZ / MERCEDES C 63 AMG
IMPACT BBDO Dubai UNITED ARAB EMIRATES BOOMTOWN PRODUCTIONS Dubai UNITED ARAB EMIRATES
Bronze
A09 Travel, Transport, Entertainment & Leisure
SHORTER 1
ETIHAD AIRWAYS / AIRLINES
TBWA\RAAD Abu Dhabi UNITED ARAB EMIRATES BOOMTOWN PRODUCTIONS Dubai UNITED ARAB EMIRATES
Short List
SHORTER 2
ETIHAD AIRWAYS / AIRLINES
TBWA\RAAD Abu Dhabi UNITED ARAB EMIRATES BOOMTOWN PRODUCTIONS Dubai UNITED ARAB EMIRATES
Short List
A10 Publications & Media
JIMMY HABIBI
MELODY ENTERTAINMENT / MELODY DRAMA TV CHANNEL
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
Gold
WHO’S BOOBY?
MELODY ENTERTAINMENT / MELODY DRAMA TV CHANNEL
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
Gold
WHO DO I HIT?
MELODY ENTERTAINMENT / MELODY DRAMA TV CHANNEL
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
Gold
DRAMA 1
MELODY ENTERTAINMENT / MELODY DRAMA TV CHANNEL
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
Gold
SHITTING WHERE YOU EAT
MELODY ENTERTAINMENT / MELODY DRAMA TV CHANNEL
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
Gold
DRAMA 2
MELODY ENTERTAINMENT / MELODY DRAMA TV CHANNEL
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
Gold
YOU ARE NOTHING
MELODY ENTERTAINMENT / MELODY DRAMA TV CHANNEL
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
Gold
DRAMA 3
MELODY ENTERTAINMENT / MELODY DRAMA TV CHANNEL
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
Gold
A11 Banking, Investment & Insurance
BAD AD
DERAYAH FINANCIAL / FINANCIAL SERVICES
FULLSTOP ADVERTISING Jeddah SAUDI ARABIA MADE IN SAUDI FILMS Jeddah SAUDI ARABIA
Short List
COURTROOM
BANK AUDI / HOUSING LOAN
LEO BURNETT BEIRUT LEBANON CLANDESTINO FILMS Beirut LEBANON
Short List
A12 Business Equipment & Services
DOMINOES
GOOGLE / CHROME BROWSER
ELEPHANT Cairo EGYPT STILLKING FILMS Prague CZECH REPUBLIC
Silver
SOUNDS
FREQUENCY / SOUND DESIGN STUDIO
FP7/EGY Giza EGYPT FORTUNE PROMOSEVEN Cairo EGYPT
Bronze
A13 Commercial Public Services
THE POWER OF EVERYONE
VODAFONE EGYPT / TELECOMMUNICATIONS
JWT CAIRO EGYPT ASAP Cairo EGYPT
Short List
TALENT FOR SEEING
SAE INSTITUTE DUBAI / UNIVERSITY FOR NEW MEDIA
TBWA\RAAD Dubai UNITED ARAB EMIRATES SAE INSTITUTE DUBAI Dubai / FILMWORKS Dubai UNITED ARAB EMIRATES
Short List
TALENT FOR CUTTING
SAE INSTITUTE DUBAI / UNIVERSITY FOR NEW MEDIA
TBWA\RAAD Dubai UNITED ARAB EMIRATES SAE INSTITUTE DUBAI Dubai / FILMWORKS Dubai UNITED ARAB EMIRATES
Short List
TALENT FOR LISTENING
SAE INSTITUTE DUBAI / UNIVERSITY FOR NEW MEDIA
TBWA\RAAD Dubai UNITED ARAB EMIRATES SAE INSTITUTE DUBAI Dubai / FILMWORKS Dubai UNITED ARAB EMIRATES
Short List
A14 Corporate Image
INFINITY
BATELCO / BROADBAND
FP7/BAH Manama BAHRAIN CITY FILMS Beirut / SPY FILMS Toronto LEBANON / CANADA
Short List
UNITED WE STAND!
MINISTRY OF YOUTH AND SPORTS / LEBANESE CIVIL WAR COMMEMORATION
CLEMENTINE Beirut LEBANON WONDERFUL PRODUCTIONS Beirut LEBANON
Bronze
ITS A BOY
QTEL / FOOTBALL SPONSORSHIP
IMPACT BBDO QATAR Doha QATAR THE FANTASTIC FILM FACTORY Beirut LEBANON
Short List
KEEP WALKING LEBANON
DIAGEO / JOHNNIE WALKER
LEO BURNETT BEIRUT LEBANON INTAJ THE PRODUCTION HOUSE Beirut LEBANON
Short List
A15 Public Health & Safety, Public Awareness, Fundraising and Appeals
COUPLE
BATELCO / CINEMA COURTESY
FP7/BAH Manama BAHRAIN THE WORKS Beirut LEBANON
Bronze
PARKING
BATELCO / CINEMA COURTESY
FP7/BAH Manama BAHRAIN THE WORKS Beirut LEBANON
Bronze
CHEERING FAN - GERMAN
FLB / LEBANESE BASKETBALL FEDERATION
FP7/BEY Beirut LEBANON INDEPENDENT PRODUCTIONS Beirut LEBANON
Bronze
CHEERING FAN - FRENCH
FLB / LEBANESE BASKETBALL FEDERATION
FP7/BEY Beirut LEBANON INDEPENDENT PRODUCTIONS Beirut LEBANON
Bronze
CHEERING FAN - JAPANESE
FLB / LEBANESE BASKETBALL FEDERATION
FP7/BEY Beirut LEBANON INDEPENDENT PRODUCTIONS Beirut LEBANON
Bronze
WONDERFUL LIFE
ZAIN GROUP / HUMANITARIAN APPEAL
CITY FILMS Beirut LEBANON CITY FILMS Beirut* LEBANON
Short List
PARK
AL BAIK / LITTER AWARENESS
LEO BURNETT SAUDI ARABIA Jeddah SAUDI ARABIA INDEPENDENT PRODUCTIONS Beirut LEBANON
Short List