2011 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Foods
OFFICE
ARAB DAIRY / PANDA CHEESE
ADVANTAGE MARKETING & ADVERTISING/ELEPHANT Cairo EGYPT THE HOUSE PRODUCTIONS Cairo EGYPT
Gold
HOSPITAL
ARAB DAIRY / PANDA CHEESE
ADVANTAGE MARKETING & ADVERTISING/ELEPHANT Cairo EGYPT THE HOUSE PRODUCTIONS Cairo EGYPT
Gold
KITCHEN
ARAB DAIRY / PANDA CHEESE
ADVANTAGE MARKETING & ADVERTISING/ELEPHANT Cairo EGYPT THE HOUSE PRODUCTIONS Cairo EGYPT
Bronze
SUPERMARKET A
ARAB DAIRY / PANDA CHEESE
ADVANTAGE MARKETING & ADVERTISING/ELEPHANT Cairo EGYPT THE HOUSE PRODUCTIONS Cairo EGYPT
Bronze
SUPERMARKET B
ARAB DAIRY / PANDA CHEESE
ADVANTAGE MARKETING & ADVERTISING Cairo EGYPT THE HOUSE PRODUCTIONS Cairo EGYPT
Short List
BURGLAR
HARVEST FOODS / BAWADI HALVA SPREAD
ELEPHANT Cairo EGYPT ELEVEN Cairo EGYPT
Grand Prix
EMBEZZLER
HARVEST FOODS / BAWADI HALVA SPREAD
ELEPHANT Cairo EGYPT ELEVEN Cairo EGYPT
RAPIST
HARVEST FOODS / BAWADI HALVA SPREAD
ELEPHANT Cairo EGYPT ELEVEN Cairo EGYPT
HUSTLERS
HARVEST FOODS / BAWADI HALVA SPREAD
ELEPHANT Cairo EGYPT ELEVEN Cairo EGYPT
Grand Prix
SERIAL KILLER
HARVEST FOODS / BAWADI HALVA SPREAD
ELEPHANT Cairo EGYPT ELEVEN Cairo EGYPT
Short List
MORO SAYTARA
CADBURY / MORO CHOCOLATE
FP7/EGY Giza EGYPT ASAP Cairo EGYPT
BRIDE
DOMTY / WHITE CHEESE
FP7/EGY Giza EGYPT FORTUNE PROMOSEVEN Cairo EGYPT
CLUB
DOMTY / WHITE CHEESE
FP7/EGY Giza EGYPT FORTUNE PROMOSEVEN Cairo EGYPT
FRIENDS
DOMTY / WHITE CHEESE
FP7/EGY Giza EGYPT FORTUNE PROMOSEVEN Cairo EGYPT
FOOTBALL
DOMTY / WHITE CHEESE
FP7/EGY Giza EGYPT FORTUNE PROMOSEVEN Cairo EGYPT
IRON
DOMTY / WHITE CHEESE
FP7/EGY Giza EGYPT FORTUNE PROMOSEVEN Cairo EGYPT
DOORMAN
DOMTY / WHITE CHEESE
FP7/EGY Giza EGYPT FORTUNE PROMOSEVEN Cairo EGYPT
FIRE
IAT / FROMY CHEESE
PANORAMA AN AFFILIATE OF Y&R Tunis TUNISIA CTV PRODUCTIONS Tunis TUNISIA
POTATOES
IAT / FROMY CHEESE
PANORAMA AN AFFILIATE OF Y&R Tunis TUNISIA CTV PRODUCTIONS Tunis TUNISIA
GUESTS
IAT / FROMY CHEESE
PANORAMA AN AFFILIATE OF Y&R Tunis TUNISIA CTV PRODUCTIONS Tunis TUNISIA
SINGLE GUY
AFIA INTERNATIONAL COMPANY / SUNFLOWER OIL
DDB Dubai UNITED ARAB EMIRATES UMBRELLA DESIGN Mumbai INDIA
FRIENDS
AFIA INTERNATIONAL COMPANY / SUNFLOWER OIL
DDB Dubai UNITED ARAB EMIRATES UMBRELLA DESIGN Mumbai INDIA
XPLOSE
SOTUCHOC / CHOCOLATE
JWT TUNISIA Tunis TUNISIA ULYSSON Tunis TUNISIA
KETCHUP
GLOBAL EXPORTS / AMERICAN GARDEN
Y&R DUBAI UNITED ARAB EMIRATES TH1NG London UNITED KINGDOM
MUSTARD
GLOBAL EXPORTS / AMERICAN GARDEN
Y&R DUBAI UNITED ARAB EMIRATES TH1NG London UNITED KINGDOM
MAYO
GLOBAL EXPORTS / AMERICAN GARDEN
Y&R DUBAI UNITED ARAB EMIRATES TH1NG London UNITED KINGDOM
PATRIOTIC CHEESE
EL MISRIEEN / WHITE CHEESE
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
A02 Drinks
AIRPORT
BAESHEN / RABEA TEA
LEO BURNETT SAUDI ARABIA Jeddah SAUDI ARABIA FINAL CUT Cairo EGYPT
INTERVIEW
BAESHEN / RABEA TEA
LEO BURNETT SAUDI ARABIA Jeddah SAUDI ARABIA FINAL CUT Cairo EGYPT
GROOM
BAESHEN / RABEA TEA
LEO BURNETT SAUDI ARABIA Jeddah SAUDI ARABIA FINAL CUT Cairo EGYPT
HEAD OF THE EGYPTIAN REFEREE COMMITTEE
PEPSICO / PEPSI
IMPACT BBDO Cairo EGYPT ASAP Cairo EGYPT
ORGANIZER
PEPSICO / PEPSI
IMPACT BBDO Cairo EGYPT ASAP Cairo EGYPT
FOOTBALL PITCH
PEPSICO / PEPSI
IMPACT BBDO Cairo EGYPT ASAP Cairo EGYPT
GIRL
PEPSICO / PEPSI
IMPACT BBDO Cairo EGYPT ASAP Cairo EGYPT
HOW WE ROLL
AUJAN / BARBICAN DRINK
FACE TO FACE Dubai UNITED ARAB EMIRATES PHOENIX FILMS dxb Dubai UNITED ARAB EMIRATES
SOUND PIMPED
AUJAN / BARBICAN DRINK
FACE TO FACE Dubai UNITED ARAB EMIRATES PHOENIX FILMS dxb Dubai UNITED ARAB EMIRATES
SUMOS
NATIONAL TRADING & DEVELOPING ESTABLISHMENT / VITAENE C ENERGY DRINK
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES FILM PUDDING Beirut / CLOCKWORKS Dubai LEBANON / UNITED ARAB EMIRATES
NORTH POLE
NESTLÉ / NESCAFE 3IN1
FP7/EGY Giza EGYPT PRODUCERS Giza EGYPT
PLAYSTATION
NESTLÉ / NESCAFE 3IN1
FP7/EGY Giza EGYPT PRODUCERS Giza EGYPT
COKE TURN BEACH
COCA COLA EGYPT / COCA COLA
FP7/EGY Giza EGYPT BROADCAST Cairo EGYPT
COKE TURN KONG FU
COCA COLA EGYPT / COCA COLA
FP7/EGY Giza EGYPT BROADCAST Cairo EGYPT
COKE TURN BEACH BAR
COCA COLA EGYPT / COCA COLA
FP7/EGY Giza EGYPT BROADCAST Cairo EGYPT
COKE TURN QUICK SAND
COCA COLA EGYPT / COCA COLA
FP7/EGY Giza EGYPT BROADCAST Cairo EGYPT
SPRITE HOWA KEDAH BOY
COCA COLA EGYPT / SPRITE
FP7/EGY Giza EGYPT BROADCAST Cairo EGYPT
SPRITE HOWA KEDAH GIRL
COCA COLA EGYPT / SPRITE
FP7/EGY Giza EGYPT BROADCAST Cairo EGYPT
NEWS READER
NATIONAL FOODS / LACNOR SUPER FRUIT JUICE
LOWE MENA Dubai UNITED ARAB EMIRATES BOOMTOWN PRODUCTIONS Dubai UNITED ARAB EMIRATES
WEIGHT LIFTER
NATIONAL FOODS / LACNOR SUPER FRUIT JUICE
LOWE MENA Dubai UNITED ARAB EMIRATES BOOMTOWN PRODUCTIONS Dubai UNITED ARAB EMIRATES
ICE CUBE
PEPSICO / 7UP
IMPACT BBDO Dubai UNITED ARAB EMIRATES THE WORKS Beirut LEBANON
AC HEAD
PEPSICO / 7UP
IMPACT BBDO Dubai UNITED ARAB EMIRATES THE WORKS Beirut LEBANON
AQUARIUM
PEPSICO / 7UP
IMPACT BBDO Dubai UNITED ARAB EMIRATES THE WORKS Beirut LEBANON