| Brand | PARAS PHARMA |
| Product/Service | STOPACHE |
| Entrant | Y&R DUBAI, UNITED ARAB EMIRATES |
| Category | Posters, incl. Point of Sale |
| Entrant Company: | Y&R DUBAI, UNITED ARAB EMIRATES |
| Design/Advertising Agency: | Y&R DUBAI, UNITED ARAB EMIRATES |
Brief Explanation
The headache pill market is highly competitive, and we needed to develop mindshare for an emerging headache pill brand.
The Brief
To communicate the effectiveness of STOPACHE in putting an end to migraine.
How the final design was conceived
This ambient campaign visually demonstrates the extreme suffering that anyone who has migraine is in. Splitting posters featuring portraits of people in great pain are placed outside clinics and pharmacies. Bringing a great deal of attention to the perfect solution: STOPACHE.
Indication of how successful the outcome was in the market
More than 7,000 visitors saw the ambient executions. The poster created a lot of buzz and word of mouth publicity.
Credits
| Shahir Zag |
Y&R Dubai |
Chief Creative Officer / Creative Director |
| Kalpesh Patankar |
Y&R Dubai |
Creative Director / Art Director |
| Parixit Bhattacharya |
Y&R Dubai |
Copywriter |
| Kalpesh Patankar |
Y&R Dubai |
Copywriter |
| Umran Shaikh |
Y&R Dubai |
Art Director |
| Daniel Botezatu |
Y&R Dubai |
Art Director |
| Umran Shaikh |
Y&R Dubai |
Photographer |
| Daniel Botezatu |
Y&R Dubai |
Photographer |
| Matthew Collier |
Y&R Dubai |
Client Services Director |
| Nadine Ghossoub |
Y&R Dubai |
Planner |
| Prabhu Kartikeyan |
Y&R Dubai |
Marketing Manager |