2011 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A09 Travel, Transport, Entertainment & Leisure
SHORTER 1
ETIHAD AIRWAYS / AIRLINES
TBWA\RAAD Abu Dhabi UNITED ARAB EMIRATES BOOMTOWN PRODUCTIONS Dubai UNITED ARAB EMIRATES
Short List
SHORTER 2
ETIHAD AIRWAYS / AIRLINES
TBWA\RAAD Abu Dhabi UNITED ARAB EMIRATES BOOMTOWN PRODUCTIONS Dubai UNITED ARAB EMIRATES
Short List
SHORTER 3
ETIHAD AIRWAYS / AIRLINES
TBWA\RAAD Abu Dhabi UNITED ARAB EMIRATES BOOMTOWN PRODUCTIONS Dubai UNITED ARAB EMIRATES
300 MILLIONS
LE CHARCUTIER AOUN / STORE SPRING PROMOTION
MEMAC OGILVY & MATHER Beirut LEBANON CLANDESTINO FILMS Beirut LEBANON
WHERE IT ALL BEGINS
EGYPTIAN TOURISM AUTHORITY / EGYPTIAN TOURISM
JWT CAIRO EGYPT THE SWEET SHOP Auckland NEW ZEALAND
A10 Publications & Media
POP FLY
SPORT360 / DAILY SPORTS NEWSPAPER
EURO RSCG DUBAI UNITED ARAB EMIRATES FILM PUDDING Beirut / MONTAGE TV PRODUCTIONS Dubai LEBANON / UNITED ARAB EMIRATES
JIMMY HABIBI
MELODY ENTERTAINMENT / MELODY DRAMA TV CHANNEL
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
Gold
WHO’S BOOBY?
MELODY ENTERTAINMENT / MELODY DRAMA TV CHANNEL
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
Gold
WHO DO I HIT?
MELODY ENTERTAINMENT / MELODY DRAMA TV CHANNEL
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
Gold
DRAMA 1
MELODY ENTERTAINMENT / MELODY DRAMA TV CHANNEL
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
Gold
SHITTING WHERE YOU EAT
MELODY ENTERTAINMENT / MELODY DRAMA TV CHANNEL
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
Gold
DRAMA 2
MELODY ENTERTAINMENT / MELODY DRAMA TV CHANNEL
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
Gold
YOU ARE NOTHING
MELODY ENTERTAINMENT / MELODY DRAMA TV CHANNEL
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
Gold
DRAMA 3
MELODY ENTERTAINMENT / MELODY DRAMA TV CHANNEL
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
Gold
A11 Banking, Investment & Insurance
BAD AD
DERAYAH FINANCIAL / FINANCIAL SERVICES
FULLSTOP ADVERTISING Jeddah SAUDI ARABIA MADE IN SAUDI FILMS Jeddah SAUDI ARABIA
Short List
TAKE ME HOME
BANKMED / CAR LOAN
IMPACT BBDO Beirut LEBANON WONDERFUL PRODUCTIONS Beirut LEBANON
NO WEDDING
BANKMED / HOUSE LOAN
IMPACT BBDO Beirut LEBANON WONDERFUL PRODUCTIONS Beirut LEBANON
DISHES
BANKMED / CREDIT CARD LOAN
IMPACT BBDO Beirut LEBANON WONDERFUL PRODUCTIONS Beirut LEBANON
YOUR NEW ADDRESS MADINATY
TMG / MADINATY REAL ESTATE
FP7/EGY Giza EGYPT THE HOUSE PRODUCTIONS Cairo EGYPT
PHASE ONE MAGNITUTE
PALM HILLS DEVELOPMENT / REAL ESTATE
FP7/EGY Giza EGYPT ASAP Cairo EGYPT
PHASE TWO PHILOSOPHY
PALM HILLS DEVELOPMENT / REAL ESTATE
FP7/EGY Giza EGYPT ASAP Cairo EGYPT
THINK AGAIN 1 TEASER
BARWA BANK / PERSONAL FINANCE
P&A ADVERTISING AND MARKETING Kuwait City KUWAIT 3i ANIMATION & POST PRODUCTION Kuwait KUWAIT
THINK AGAIN 1
BARWA BANK / PERSONAL FINANCE
P&A ADVERTISING AND MARKETING Kuwait City KUWAIT 3i ANIMATION & POST PRODUCTION Kuwait KUWAIT
THINK AGAIN 2 TEASER
BARWA BANK / CAR FINANCE
P&A ADVERTISING AND MARKETING Kuwait City KUWAIT 3i ANIMATION & POST PRODUCTION Kuwait KUWAIT
THINK AGAIN 2
BARWA BANK / CAR FINANCE
P&A ADVERTISING AND MARKETING Kuwait City KUWAIT 3i ANIMATION & POST PRODUCTION Kuwait KUWAIT
THINK AGAIN 3 TEASER
BARWA BANK / CALL CENTER
P&A ADVERTISING AND MARKETING Kuwait City KUWAIT 3i ANIMATION & POST PRODUCTION Kuwait KUWAIT
THINK AGAIN 3
BARWA BANK / CALL CENTER
P&A ADVERTISING AND MARKETING Kuwait City KUWAIT 3i ANIMATION & POST PRODUCTION Kuwait KUWAIT
THINK AGAIN 4 TEASER
BARWA BANK / QUEUING - BANKING HALL
P&A ADVERTISING AND MARKETING Kuwait City KUWAIT 3i ANIMATION & POST PRODUCTION Kuwait KUWAIT
THINK AGAIN 4
BARWA BANK / QUEUING - BANKING HALL
P&A ADVERTISING AND MARKETING Kuwait City KUWAIT 3i ANIMATION & POST PRODUCTION Kuwait KUWAIT
WAVES
ABU DHABI COMMERCIAL BANK / BANK
FALLON USA OIL FACTORY Los Angeles / OUTSIDER London USA / UNITED KINGDOM
COURTROOM
BANK AUDI / HOUSING LOAN
LEO BURNETT BEIRUT LEBANON CLANDESTINO FILMS Beirut LEBANON
Short List
RESTAURANT
BANK AUDI / HOUSING LOAN
LEO BURNETT BEIRUT LEBANON CLANDESTINO FILMS Beirut LEBANON
A12 Business Equipment & Services
DOMINOES
GOOGLE / CHROME BROWSER
ELEPHANT Cairo EGYPT STILLKING FILMS Prague CZECH REPUBLIC
Silver
BUSINESS MAN
MOBINIL TELECOM / GO BUSINESS TELECOMMUNICATIONS
ELEPHANT Cairo EGYPT THE HOUSE PRODUCTIONS Cairo EGYPT
SOUNDS
FREQUENCY / SOUND DESIGN STUDIO
FP7/EGY Giza EGYPT FORTUNE PROMOSEVEN Cairo EGYPT
Bronze
ADVERTISING IS CALLING
MEMAC OGILVY / PORTFOLIO NIGHT 8
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES MUDDVILLE Dubai UNITED ARAB EMIRATES
A13 Commercial Public Services
NEW W1
ETISALAT EGYPT / TELECOMMUNICATIONS
ADVANTAGE MARKETING & ADVERTISING Cairo EGYPT THE HOUSE PRODUCTIONS Cairo EGYPT
NEW W2
ETISALAT EGYPT / TELECOMMUNICATIONS
ADVANTAGE MARKETING & ADVERTISING Cairo EGYPT THE HOUSE PRODUCTIONS Cairo EGYPT
WI-L
ETISALAT EGYPT / TELECOMMUNICATIONS
ADVANTAGE MARKETING & ADVERTISING Cairo EGYPT THE HOUSE PRODUCTIONS Cairo EGYPT
WI-IN
ETISALAT EGYPT / TELECOMMUNICATIONS
ADVANTAGE MARKETING & ADVERTISING Cairo EGYPT THE HOUSE PRODUCTIONS Cairo EGYPT
NETWASEL 1
LINK DOT NET / INTERNET SERVICE PROVIDER
TEAM Y&R CAIRO EGYPT HOB PRODUCTIONS Cairo EGYPT
NETWASEL 2
LINK DOT NET / INTERNET SERVICE PROVIDER
TEAM Y&R CAIRO EGYPT HOB PRODUCTIONS Cairo EGYPT
EVEREST
MOBILY / HOME BROADBAND
IMPACT BBDO Riyadh SAUDI ARABIA JOY FILMS ME Dubai UNITED ARAB EMIRATES
SPEED
MOBILY / HOME BROADBAND
IMPACT BBDO Riyadh SAUDI ARABIA VIP FILMS Beirut LEBANON
INTERRUPTION
MOBILY / HOME BROADBAND
IMPACT BBDO Riyadh SAUDI ARABIA VIP FILMS Beirut LEBANON
LEBAN ON - OFF
LEBANESE REPUBLIC - MINISTRY OF ENERGY AND WATER / 4 YEAR ELECTRICITY IMPROVEMENT PLAN
CLEMENTINE Beirut LEBANON TALOS PRODUCTIONS Beirut / ALLEY CAT Beirut LEBANON
DESIGN YOUR EXCLUSIVE WORLD
MOBILY / RAQI
DRIVE DENTSU Dubai UNITED ARAB EMIRATES WORKSHOP PRODUCTIONS Beirut LEBANON
HALA INTERNATIONAL YEMENI
MOBILY / HALA
DRIVE DENTSU Dubai UNITED ARAB EMIRATES SIGNATURE PRODUCTIONS Beirut LEBANON
HALA INTERNATIONAL SUDANESE
MOBILY / HALA
DRIVE DENTSU Dubai UNITED ARAB EMIRATES SIGNATURE PRODUCTIONS Beirut LEBANON
HALA INTERNATIONAL TURKISH
MOBILY / HALA
DRIVE DENTSU Dubai UNITED ARAB EMIRATES SIGNATURE PRODUCTIONS Beirut LEBANON