2011 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A02 Drinks
SEA DIVE
PEPSICO / 7UP
IMPACT BBDO Dubai UNITED ARAB EMIRATES THE WORKS Beirut LEBANON
FAKE LOUIS VUITTON
JUHAYNA / NECTAR JUICE
JWT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
SUSHI
JUHAYNA / NECTAR JUICE
JWT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
FARMVILLE
JUHAYNA / NECTAR JUICE
JWT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
FATAY-BLUFFER
PEPSICO / BARIO MALT DRINK
DDB Dubai UNITED ARAB EMIRATES VIP FILMS Beirut LEBANON
SWEET NOTHINGS
PEPSICO / BARIO MALT DRINK
DDB Dubai UNITED ARAB EMIRATES VIP FILMS Beirut LEBANON
NEW LOOK
EL AHRAM BEVERAGES / BIRELL-NATURAL MALT DRINK
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
SPEECH
EL AHRAM BEVERAGES / BIRELL-NATURAL MALT DRINK
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
FOOTBALL
EL AHRAM BEVERAGES / BIRELL-NATURAL MALT DRINK
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
Short List
FIGHT
EL AHRAM BEVERAGES / BIRELL-NATURAL MALT DRINK
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo EGYPT
A03 Household, Home Appliances & Furnishings, Home Electronics & Audio-Visual
SMASH
LG ELECTRONICS / PAPY PLUS MOBILE PHONE
Y&R DUBAI UNITED ARAB EMIRATES EYE-SQUAD Dubai UNITED ARAB EMIRATES
PHENOMENON
HOME CITY / STORE SALE
CLEMENTINE Beirut LEBANON FINAL CUT Beirut LEBANON
ELEGENCE
HENKEL / PERSIL BLACK DETERGENT
PROMOACTION DDB Riyadh SAUDI ARABIA AKER PRODUCTIONS Cairo EGYPT
MARCO POLO
SEDAR / SETECH CURTAINS
TH1NG London UNITED KINGDOM TH1NG London UNITED KINGDOM
OFFICE
SEDAR / SETECH BLINDS
TH1NG London UNITED KINGDOM TH1NG London UNITED KINGDOM
BOATHOUSE
SEDAR / SETECH CURTAINS
TH1NG London UNITED KINGDOM TH1NG London UNITED KINGDOM
POWER OUTAGE
CARRIER / SMART QX12 AIR CON
FP7/EGY Giza EGYPT THE HOUSE PRODUCTIONS Cairo EGYPT
REWIND-VERTISING
STC / INTERNET TV CONSOLE
LEO BURNETT Riyadh SAUDI ARABIA
RECORD-VERTISING
STC / INTERNET TV CONSOLE
LEO BURNETT Riyadh SAUDI ARABIA
PAUSE-VERTISING
STC / INTERNET TV CONSOLE
LEO BURNETT Riyadh SAUDI ARABIA
KETCHUP STAIN
CLOROX COMPANY / STAIN REMOVER
DDB Dubai UNITED ARAB EMIRATES DEJAVU STUDIOZ Dubai UNITED ARAB EMIRATES
COFFEE STAIN
CLOROX COMPANY / STAIN REMOVER
DDB Dubai UNITED ARAB EMIRATES DEJAVU STUDIOZ Dubai UNITED ARAB EMIRATES
INK STAIN
CLOROX COMPANY / STAIN REMOVER
DDB Dubai UNITED ARAB EMIRATES DEJAVU STUDIOZ Dubai UNITED ARAB EMIRATES
MR. SAID'S WALL
SCIB / PAINTS
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo / NOT TO SCALE London EGYPT / UNITED KINGDOM
Silver
SHERIF & AMINA'S WALL
SCIB / PAINTS
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo / NOT TO SCALE London EGYPT / UNITED KINGDOM
Silver
A04 Cosmetics & Beauty, Toiletries & OTC Pharmacy
SCARING AWAY DAMAGED HAIR
L'OREAL GARNIER / SHAMPOO
PUBLICIS GRAPHICS Dubai UNITED ARAB EMIRATES THE TALKIES Dubai UNITED ARAB EMIRATES
GERM
UNILEVER GULF / LIFEBUOY HAND SANITIZER
EXPRESSION Dubai UNITED ARAB EMIRATES TH1NG London UNITED KINGDOM
COPIER
COLGATE PALMOLIVE / LADY SPEED STICK 24/7
Y&R DUBAI UNITED ARAB EMIRATES MITRA FILM Bucharest ROMANIA
Short List
ELEVATOR
COLGATE PALMOLIVE / LADY SPEED STICK 24/7
Y&R DUBAI UNITED ARAB EMIRATES MITRA FILM Bucharest ROMANIA
Bronze
A05 Clothing, Footwear & Accessories
HOMEWRECKER
JOY / UNDERWEAR
IMPACT BBDO Dubai UNITED ARAB EMIRATES THE WORKS Beirut LEBANON
A07 Cars & Automotive Services
MAKE SENSES
TOYOTA / LEXUS
DRIVE DENTSU Dubai UNITED ARAB EMIRATES LASER FILMS Beirut LEBANON
I AVEO PHASE II
GENERAL MOTORS EGYPT/AL MANSOUR AUTOMOTIVE COMPANY / CHEVROLET AVEO
FP7/EGY Giza EGYPT THE HOUSE PRODUCTIONS Cairo EGYPT
CRUZE PHASE II
GENERAL MOTORS EGYPT/AL MANSOUR AUTOMOTIVE COMPANY / CHEVROLET CRUZE
FP7/EGY Giza EGYPT ASAP Cairo EGYPT
I WISH EVERYTHING WAS CHEVROLET
GENERAL MOTORS EGYPT/AL MANSOUR AUTOMOTIVE COMPANY / CHEVROLET RANGE
FP7/EGY Giza EGYPT THE HOUSE PRODUCTIONS Cairo EGYPT
CAR ALARM
DACIA/GROUPE RENAULT / LOGAN
JWT CASABLANCA MOROCCO PREVIEW S.A.R.L Casablanca MOROCCO
Bronze
PARKING SENSOR
DACIA/GROUPE RENAULT / LOGAN
JWT CASABLANCA MOROCCO PREVIEW S.A.R.L Casablanca MOROCCO
Short List
RESALE VALUE
GHABBOUR AUTO / HYUNDAI RESALE VALUE
TAREK NOUR ADVERTISING (TNA) Cairo EGYPT TNP (TAREK NOUR PRODUCTIONS) Cairo EGYPT
MOST SELLING CAR
GHABBOUR AUTO / HYUNDAI
TAREK NOUR ADVERTISING (TNA) Cairo EGYPT TNP (TAREK NOUR PRODUCTIONS) Cairo EGYPT
MODEL RANGE
GHABBOUR AUTO / HYUNDAI
TAREK NOUR ADVERTISING (TNA) Cairo EGYPT TNP (TAREK NOUR PRODUCTIONS) Cairo EGYPT
SERVICE CENTER
GHABBOUR AUTO / HYUNDAI
TAREK NOUR ADVERTISING (TNA) Cairo EGYPT TNP (TAREK NOUR PRODUCTIONS) Cairo EGYPT
PICCADILLY
GHABBOUR AUTO / WORLD CUP 2010 PROMOTION
TAREK NOUR ADVERTISING (TNA) Cairo EGYPT TNP (TAREK NOUR PRODUCTIONS) Cairo EGYPT
WEDDING
GHABBOUR AUTO / WORLD CUP 2010 PROMOTION
TAREK NOUR ADVERTISING (TNA) Cairo EGYPT TNP (TAREK NOUR PRODUCTIONS) Cairo EGYPT
CRAZY TOMATO
GHABBOUR AUTO / WORLD CUP 2010 PROMOTION
TAREK NOUR ADVERTISING (TNA) Cairo EGYPT TNP (TAREK NOUR PRODUCTIONS) Cairo EGYPT
TAKE OFF
MERCEDES-BENZ / MERCEDES C 63 AMG
IMPACT BBDO Dubai UNITED ARAB EMIRATES BOOMTOWN PRODUCTIONS Dubai UNITED ARAB EMIRATES
Bronze
THE GUARDIANS
KIA MOTORS/AL JABR AUTOMOTIVE / KIA SOUL
Y&R DUBAI UNITED ARAB EMIRATES MITRA FILM Bucharest ROMANIA
A09 Travel, Transport, Entertainment & Leisure
FOOTBALL COMES TO QATAR
AL KASS SPORTS CHANNEL / THE ASIAN CUP 2011
LAMBIE-NAIRN London UNITED KINGDOM LAMBIE-NAIRN London UNITED KINGDOM
WARRIORS
AFC ASIAN CUP QATAR 2011 / FOOTBALL TOURNAMENT
IMPACT BBDO QATAR Doha QATAR THE FANTASTIC FILM FACTORY Beirut LEBANON
UNITED KINGDOM
MINISTRY OF TOURISM / LEBANESE TOURISM
IMPACT BBDO Beirut LEBANON THE FANTASTIC FILM FACTORY Beirut LEBANON
FRANCE
MINISTRY OF TOURISM / LEBANESE TOURISM
IMPACT BBDO Beirut LEBANON THE FANTASTIC FILM FACTORY Beirut LEBANON
LE VOYAGE DU COEUR
WATANIYA TÉLÉCOM ALGÉRIE / TÉLÉCOMMUNICATIONS
FP7 McCANN ALGER Algiers ALGERIA ABL FILMS Athens / BL FILMS Alger GREECE / ALGERIA