2011 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A02 Drinks
SUMOS
NATIONAL TRADING & DEVELOPING ESTABLISHMENT / VITAENE C ENERGY DRINK
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES FILM PUDDING Beirut / CLOCKWORKS Dubai LEBANON / UNITED ARAB EMIRATES
SOUND PIMPED
AUJAN / BARBICAN DRINK
FACE TO FACE Dubai UNITED ARAB EMIRATES PHOENIX FILMS dxb Dubai UNITED ARAB EMIRATES
HOW WE ROLL
AUJAN / BARBICAN DRINK
FACE TO FACE Dubai UNITED ARAB EMIRATES PHOENIX FILMS dxb Dubai UNITED ARAB EMIRATES
GIRL
PEPSICO / PEPSI
IMPACT BBDO Cairo EGYPT ASAP Cairo EGYPT
FOOTBALL PITCH
PEPSICO / PEPSI
IMPACT BBDO Cairo EGYPT ASAP Cairo EGYPT
ORGANIZER
PEPSICO / PEPSI
IMPACT BBDO Cairo EGYPT ASAP Cairo EGYPT
HEAD OF THE EGYPTIAN REFEREE COMMITTEE
PEPSICO / PEPSI
IMPACT BBDO Cairo EGYPT ASAP Cairo EGYPT
GROOM
BAESHEN / RABEA TEA
LEO BURNETT SAUDI ARABIA Jeddah SAUDI ARABIA FINAL CUT Cairo EGYPT
INTERVIEW
BAESHEN / RABEA TEA
LEO BURNETT SAUDI ARABIA Jeddah SAUDI ARABIA FINAL CUT Cairo EGYPT
AIRPORT
BAESHEN / RABEA TEA
LEO BURNETT SAUDI ARABIA Jeddah SAUDI ARABIA FINAL CUT Cairo EGYPT
A03 Household, Home Appliances & Furnishings, Home Electronics & Audio-Visual
SHERIF & AMINA'S WALL
SCIB / PAINTS
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo / NOT TO SCALE London EGYPT / UNITED KINGDOM
Silver
MR. SAID'S WALL
SCIB / PAINTS
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS Cairo / NOT TO SCALE London EGYPT / UNITED KINGDOM
Silver
INK STAIN
CLOROX COMPANY / STAIN REMOVER
DDB Dubai UNITED ARAB EMIRATES DEJAVU STUDIOZ Dubai UNITED ARAB EMIRATES
COFFEE STAIN
CLOROX COMPANY / STAIN REMOVER
DDB Dubai UNITED ARAB EMIRATES DEJAVU STUDIOZ Dubai UNITED ARAB EMIRATES
KETCHUP STAIN
CLOROX COMPANY / STAIN REMOVER
DDB Dubai UNITED ARAB EMIRATES DEJAVU STUDIOZ Dubai UNITED ARAB EMIRATES
PAUSE-VERTISING
STC / INTERNET TV CONSOLE
LEO BURNETT Riyadh SAUDI ARABIA
RECORD-VERTISING
STC / INTERNET TV CONSOLE
LEO BURNETT Riyadh SAUDI ARABIA
REWIND-VERTISING
STC / INTERNET TV CONSOLE
LEO BURNETT Riyadh SAUDI ARABIA
POWER OUTAGE
CARRIER / SMART QX12 AIR CON
FP7/EGY Giza EGYPT THE HOUSE PRODUCTIONS Cairo EGYPT
BOATHOUSE
SEDAR / SETECH CURTAINS
TH1NG London UNITED KINGDOM TH1NG London UNITED KINGDOM
OFFICE
SEDAR / SETECH BLINDS
TH1NG London UNITED KINGDOM TH1NG London UNITED KINGDOM
MARCO POLO
SEDAR / SETECH CURTAINS
TH1NG London UNITED KINGDOM TH1NG London UNITED KINGDOM
ELEGENCE
HENKEL / PERSIL BLACK DETERGENT
PROMOACTION DDB Riyadh SAUDI ARABIA AKER PRODUCTIONS Cairo EGYPT
PHENOMENON
HOME CITY / STORE SALE
CLEMENTINE Beirut LEBANON FINAL CUT Beirut LEBANON
SMASH
LG ELECTRONICS / PAPY PLUS MOBILE PHONE
Y&R DUBAI UNITED ARAB EMIRATES EYE-SQUAD Dubai UNITED ARAB EMIRATES
A04 Cosmetics & Beauty, Toiletries & OTC Pharmacy
ELEVATOR
COLGATE PALMOLIVE / LADY SPEED STICK 24/7
Y&R DUBAI UNITED ARAB EMIRATES MITRA FILM Bucharest ROMANIA
Bronze
COPIER
COLGATE PALMOLIVE / LADY SPEED STICK 24/7
Y&R DUBAI UNITED ARAB EMIRATES MITRA FILM Bucharest ROMANIA
Short List
GERM
UNILEVER GULF / LIFEBUOY HAND SANITIZER
EXPRESSION Dubai UNITED ARAB EMIRATES TH1NG London UNITED KINGDOM
SCARING AWAY DAMAGED HAIR
L'OREAL GARNIER / SHAMPOO
PUBLICIS GRAPHICS Dubai UNITED ARAB EMIRATES THE TALKIES Dubai UNITED ARAB EMIRATES
A05 Clothing, Footwear & Accessories
HOMEWRECKER
JOY / UNDERWEAR
IMPACT BBDO Dubai UNITED ARAB EMIRATES THE WORKS Beirut LEBANON
A07 Cars & Automotive Services
THE GUARDIANS
KIA MOTORS/AL JABR AUTOMOTIVE / KIA SOUL
Y&R DUBAI UNITED ARAB EMIRATES MITRA FILM Bucharest ROMANIA
TAKE OFF
MERCEDES-BENZ / MERCEDES C 63 AMG
IMPACT BBDO Dubai UNITED ARAB EMIRATES BOOMTOWN PRODUCTIONS Dubai UNITED ARAB EMIRATES
Bronze
CRAZY TOMATO
GHABBOUR AUTO / WORLD CUP 2010 PROMOTION
TAREK NOUR ADVERTISING (TNA) Cairo EGYPT TNP (TAREK NOUR PRODUCTIONS) Cairo EGYPT
WEDDING
GHABBOUR AUTO / WORLD CUP 2010 PROMOTION
TAREK NOUR ADVERTISING (TNA) Cairo EGYPT TNP (TAREK NOUR PRODUCTIONS) Cairo EGYPT
PICCADILLY
GHABBOUR AUTO / WORLD CUP 2010 PROMOTION
TAREK NOUR ADVERTISING (TNA) Cairo EGYPT TNP (TAREK NOUR PRODUCTIONS) Cairo EGYPT
SERVICE CENTER
GHABBOUR AUTO / HYUNDAI
TAREK NOUR ADVERTISING (TNA) Cairo EGYPT TNP (TAREK NOUR PRODUCTIONS) Cairo EGYPT
MODEL RANGE
GHABBOUR AUTO / HYUNDAI
TAREK NOUR ADVERTISING (TNA) Cairo EGYPT TNP (TAREK NOUR PRODUCTIONS) Cairo EGYPT
MOST SELLING CAR
GHABBOUR AUTO / HYUNDAI
TAREK NOUR ADVERTISING (TNA) Cairo EGYPT TNP (TAREK NOUR PRODUCTIONS) Cairo EGYPT
RESALE VALUE
GHABBOUR AUTO / HYUNDAI RESALE VALUE
TAREK NOUR ADVERTISING (TNA) Cairo EGYPT TNP (TAREK NOUR PRODUCTIONS) Cairo EGYPT
PARKING SENSOR
DACIA/GROUPE RENAULT / LOGAN
JWT CASABLANCA MOROCCO PREVIEW S.A.R.L Casablanca MOROCCO
Short List
CAR ALARM
DACIA/GROUPE RENAULT / LOGAN
JWT CASABLANCA MOROCCO PREVIEW S.A.R.L Casablanca MOROCCO
Bronze
I WISH EVERYTHING WAS CHEVROLET
GENERAL MOTORS EGYPT/AL MANSOUR AUTOMOTIVE COMPANY / CHEVROLET RANGE
FP7/EGY Giza EGYPT THE HOUSE PRODUCTIONS Cairo EGYPT
CRUZE PHASE II
GENERAL MOTORS EGYPT/AL MANSOUR AUTOMOTIVE COMPANY / CHEVROLET CRUZE
FP7/EGY Giza EGYPT ASAP Cairo EGYPT
I AVEO PHASE II
GENERAL MOTORS EGYPT/AL MANSOUR AUTOMOTIVE COMPANY / CHEVROLET AVEO
FP7/EGY Giza EGYPT THE HOUSE PRODUCTIONS Cairo EGYPT
MAKE SENSES
TOYOTA / LEXUS
DRIVE DENTSU Dubai UNITED ARAB EMIRATES LASER FILMS Beirut LEBANON
A09 Travel, Transport, Entertainment & Leisure
WHERE IT ALL BEGINS
EGYPTIAN TOURISM AUTHORITY / EGYPTIAN TOURISM
JWT CAIRO EGYPT THE SWEET SHOP Auckland NEW ZEALAND
300 MILLIONS
LE CHARCUTIER AOUN / STORE SPRING PROMOTION
MEMAC OGILVY & MATHER Beirut LEBANON CLANDESTINO FILMS Beirut LEBANON
SHORTER 3
ETIHAD AIRWAYS / AIRLINES
TBWA\RAAD Abu Dhabi UNITED ARAB EMIRATES BOOMTOWN PRODUCTIONS Dubai UNITED ARAB EMIRATES
SHORTER 2
ETIHAD AIRWAYS / AIRLINES
TBWA\RAAD Abu Dhabi UNITED ARAB EMIRATES BOOMTOWN PRODUCTIONS Dubai UNITED ARAB EMIRATES
Short List
SHORTER 1
ETIHAD AIRWAYS / AIRLINES
TBWA\RAAD Abu Dhabi UNITED ARAB EMIRATES BOOMTOWN PRODUCTIONS Dubai UNITED ARAB EMIRATES
Short List